Monday, August 20, 2018

YOUR Social Media Video View Count?


What counts as a video view on social media?

We’re in the midst of the great pivot to video, meaning viewing metrics are more important than ever.



But what counts as a video view on social media? The answer depends on the platform.

The Media Rating Council (MRC) viewability standard for a digital video minimum view is when 50 percent of the video pixels are in view for two consecutive seconds, although they are currently considering whether to up this to 100 percent pixels in view, a change that could come by the end of 2018.

Facebook and Instagram used to count views at the three second mark, but Jason Hsiao, co-founder and chief video officer of Animoto, predicts they are shifting to adopt the current MRC standard, along with Twitter and LinkedIn. Facebook began offering two-second ad bids on videos in March 2018.

“It sounds like most of them are trying to standardize,” said Hsiao. “Facebook, Instagram, Twitter and LinkedIn all say they report a video view the same way which is two continuous seconds, or at least 50 percent of the video pixels, the real estate of the video, is actually in view.”



YouTube has never specified exactly how long a video must be played to count as a view, although it’s widely believed to be around 30 seconds.

Instead, YouTube uses an algorithm to count views, which aims to differentiate between natural human views and those initiated by computer programs.

The company has been candid about how this reflects in view counts, in January 2018, saying “To verify that views are real and accurate, YouTube may temporarily slow down, freeze, or adjust the view count, as well as discard low-quality playbacks.” The view count freeze is most likely to occur in the few hours after a video is uploaded, as the algorithm cautiously determines which are legitimate views.

Its refusal to explicitly say how long a video must be watched to count as a view could be seen as an effort to get video creators focused on other, more meaningful metrics, ones that will help bolster videos in terms of suggested viewing, such as the amount of subscribers viewing a video shortly after it is released. That’s not to say that Watch Time is not an important metric to analyze, but the view count alone will not tell a marketer if their video is resonating with audiences.



“It’s important to understand the goal of each video or video campaign,” said Hsiao.

“So if a million people are watching it but nobody’s actually buying what you’re trying to sell in the video, then it’s probably not an effective video.” In other words, if viewers are tuning out before the video gets to an important call to action, it matters little if the video had a high view count.

Hsiao’s advice to marketers to avoid being penalized if a platform suddenly switches up the criteria for counting views is to diversify your portfolio, so to speak, not put all your resources into trying to orchestrate one viral video. “More and more of what we’re seeing is companies are literally starting to make videos every day, so there’s less risk.”

He suggests focusing on achieving the calls to action in the video, and frequently creating video that is consistently engaged with by your audience through likes, shares, and comments, which algorithms will respond to more than views alone.



“If you’re producing content that you know is genuinely interesting to your audience, then you’ll win in the long-term because consumers will just flock to wherever they’re finding value.”

As for how video metrics will progress in the future, view counts may become moot, with platforms in a battle to gain ground over video, and the mediums in which they display it in a constant state of flux.

“This year we’re literally hearing nonstop about Instagram. We’re even hearing that the feed is going to disappear and it’s all going to move to Stories,” said Hsiao. Stories, incidentally, are counted as a view immediately, as the viewer’s intention by opening them is clear.

Guest Authored By Alexandra MacRae. Alexandra is a freelance writer. Follow Alexandra on Twitter.





"Video as a form of communication will transcend whatever the flavor of the month platform is. So I wouldn’t say there’s any risk in a company being great at video.." -AlexandraMacRae


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Salt Lake City, UT. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
    Follow Me Yonder..                     Instagram

    Thursday, August 16, 2018

    YOUR Social Media Strategy Amp Up?


    Five ways to amp up your social media strategy..

    Social media is a powerful tool that allows us to share bits and pieces of our lives from anywhere in the world -- in just seconds.



    These channels are expanded opportunities for your brand’s voice, content and engaging interactions.

    When you harness the power of social media, a well-strategized social plan can bring new opportunities to increase brand awareness and become a recognized leader in your space.

    Lucky for us, social media is here to stay. But if you’re not fully engaged and emerged in accomplishing the goals set in your strategy, there will be serious effects on your desired results.

    There some key factors that we have included in our own social media strategy at Jive PR + Digital to take our online presence to the next level. From our experience, here are a few tips.



    1. Set Goals

    It is true that social media can boost a business in many ways. But how do we ensure that the time and resources we put into our social media channels result in maximum value?

    One key step in taking social media channels to the next level is to set and define the goals for your team. Without goals, it is hard to know how well your social media strategy is doing.

    Do you hope to increase brand awareness, drive traffic to your website or become a thought leader in your community space? Set these intentions ahead of time, and measure your success with metrics, such as reach, engagement, page growth, website traffic, return on investment (ROI), etc.



    2. Build Content Themes

    High-quality content is extremely important. By following the goals you’ve laid out as well as staying true to your brand’s voice, you can begin to create content that fits your identity.

    At Jive, we know how difficult it can be to consistently create high-quality content on a daily basis, and we try to combat this by sticking to similar color designs, settings and tone of voice.

    We have found that Instagram is one of the best platforms for establishing visual content themes, and we have also found that working with these consistent themes helps to ensure that we always have a schedule of excellent content to publish.



    3. Use Content Calendars

    At Jive, we use content calendars to plan and organize upcoming content. These calendars ensure we never miss important dates, holidays and other opportunities to post relevant content our audiences will appreciate.

    Staying organized with pre-planned calendars not only means you remember important moments; it also means that you know what you’re publishing, where you’re publishing it and when. It helps us stick to a routine cadence that can establish content themes our audience easily recognizes.

    Another great thing -- and something we love -- about content calendars is that they’re extremely collaborative and make it easier to work with a team.



    4. Beef Up Blogging

    Blogging is a great way to not only drive traffic to your site but to establish authority as a thought leader. Your blog posts are a place to provide valuable content for your audience.

    And the quality of the posts should persuade your audience to share them on various social channels and other websites.

    In order to differentiate your blog posts from others, make sure that your unique perspective on the industry shines through in the content you share. Create unique content by hosting Q & A's and incorporating guest bloggers for fresh perspectives, and post regularly -- at least once a week.



    5. Keep Learning

    Stay on top of current trends by taking a class or attending a conference.

    One of the primary ways we like to stay current is through our connections with other like-minded women in our industry. Displaying our business’ personality through social media is one of the best ways to connect with our target audience, and continuously finding new ways to showcase our values and character keeps our content fresh and our audience inspired.

    Guest Authored By Lindsay Nahmiache. Lindsay is Co-founder and CEO of Jive PR + Digital, a public relations, social PR and digital marketing agency built around storytelling. Follow Lindsay on Twitter.





    "All in all, if you can set goals and remain focused on reaching those goals, along with building out high-quality content, your social media activities will be worth the effort you put into them.." -LindsayNahmiache


      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 PublishingCo. in Salt Lake City, UT. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Follow Me Yonder..                     Instagram

      Wednesday, August 15, 2018

      Social Media Marketing To Younger Generations?


      How to reach younger generations with social media marketing..

      Cathal Berragan is the creative director for the U.S. division of Social Chain, a global social media marketing agency.



      Social Chain has recently gained attention for the ability to make any topic trend on Twitter within 26 minutes by utilizing its vast ownership of social media accounts, including Student Problems, Love Food and Game Byte. With its communities amassing over 386 million followers, the company has been a strategic partner with brands such as Coca-Cola, Spotify, BBC and Puma.

      Question: What social media outlet should companies use to target millennials and younger generations?

      Answer: It depends what business you’re looking at. Instagram is the place to be for consumer brands that sell aesthetic products. It’s the fastest-growing social platform at the moment. People naturally enjoy consuming visual content. Facebook is equally important because of the huge amount of data you can pull from your audience there.



      Question: How are you able to make a hashtag trend so quickly?

      Answer: Our reach and distribution makes it easier. The real value is we know exactly how to speak to these consumers. You can’t push just any content to get something trending. We’ve built these audiences.

      Question: How did you build those audiences?

      Answer: We realized we could take individual pages we built on Twitter and Facebook and build them across other platforms, turning them into full publishing arms. At first, we took a single Instagram page of 6 million followers, and then we gave it a Facebook and Twitter presence, extending that audience even more. It’s like we’re building publishing houses.



      Question: What type of content do they respond best to?

      Answer: Video content is number one. With increases in technology, our phones can now handle video on the go, and internet streams mean we can view it faster. About 70%-80% of Facebook content is now video. You can tell a story much easier.

      Question: How can companies leverage their social media following into sales?

      Answer: You have an audience who has seen your brand on different levels; the product is ingrained in their minds and now they’re more likely to purchase. We found you can create pieces of content thousands engage with and treat it like product placement. With Facebook in particular, you can target your intended audience with ads specific to their interests and your product.



      Guest Authored By Vin Driscoll. Vin is the disembodied voice of Advertising Specialty Institute's Corporate website. ASI's misson is to be the trusted partner of the promotional products industry by fostering its success every step of the way. To encourage growth and innovation, ASI provides the industry’s technology, education, events, research, news content and business connections.





      "Social Chain has recently gained attention for the ability to make any topic trend on Twitter within 26 minutes by utilizing its vast ownership of social media accounts, including Student Problems, Love Food and Game Byte. With its communities amassing over 386 million followers, the company has been a strategic partner with brands such as Coca-Cola, Spotify, BBC and Puma.."


        • Post Crafted By:
          Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
        Follow Me Yonder..                     Instagram