Wednesday, June 13, 2018

YOUR Social Media Post Timing?


How to nail timing on social media..

“When is the best time to post?” This is one of the most commonly asked questions a social media pro receives about social media.

That being said, there are best practices that will help you grow your network of followers and increase engagement. I’ve listed them below.



Think About Behaviors

Do you quickly scroll through Instagram when you wake up and again in the evening? Do you notice your friends and family use Sunday evening to catch up with each other’s weekend on social media?

Posting at the times you observe people tuned into technology as a part of their daily schedule may increase engagement with your content.

Trial and Error

Because every audience is different, high-traffic periods vary depending on your particular audience & those who follow you.

Experiment with posting at different times and then track changes in engagement.

If you’re not sure where to begin, spend time monitoring your Instagram, Facebook or Twitter feed closely to discover when the people and brands you follow post. Use those times to begin testing your own schedule.



Frequency

A sound social media strategy will focus on post quality over post quantity. Once you develop your content timing, you can begin focusing on creating more quality content.

Try planning your posts for the week in advance when you have some time. We recommend aiming for three posts per week to start.

Live-Tweeting

Twitter is all about timely content. Live-tweeting is a great way to engage with Twitter users and show your participation in major moments.

At a panel, event, or open house, share your insights and photos in real-time. See if your event has a promoted hashtag or account that you can use in your tweets. Joining a conversation is a great way to gain followers.



Act With Awareness

A strong social media presence doesn’t happen by accident. It comes with close attention to detail about both the platform and your audience.

Below are three best practices to follow when posting:

--One At A Time: It may be tempting to use those spare 10 minutes to upload all four of the pictures you want to share this week, but your followers will probably not appreciate the sudden influx of content from one person. We strongly recommend sharing one post at a time, with no more than two posts each day.
--Time Zones: It’s likely that most of the news and content you post will be relevant for a local following. When traveling or sharing content about more diverse topics, you should keep time zone differences in mind. You want to be sure your posts reach the most relevant audience.



--Public Availability: Social media platforms are inherently public, making them great brand- and business-promotion tools. However, they also require discretion. If you have a client meeting or have told a colleague you are unavailable, your digital activity may not be appropriate. As a general rule, if you wouldn’t take a call or email during that time, you also shouldn’t post on social media!

Guest Authored By Jessica Sherlag. Jessica is a Performance Marketing expert at Compass, the real estate technology company, where she manages paid social media and platforms. Jessica previously worked as Social Media Manager at HIP GENIUS and in user testing at Twitter. She received her Master's from New York University and a BA from Drew University. Jessica is a native New Yorker who enjoys art, good food, and music. Follow Jessica on Twitter.





"Posting at the times you observe people tuned into technology as a part of their daily schedule may increase engagement with your content.."-JessicaScherlag


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
    Follow Me Yonder..                     Instagram

    Monday, June 11, 2018

    YOUR Social Media Vocabulary Guide?


    The beginner's guide to social media vocabulary..

    If you’re just starting to create a social media presence for your brand, there are a few key social media terms that will come in handy for setting your social media goals and measuring your overall success.

    The terms outlined below are broken down by the following platforms: Facebook, Twitter, Instagram and LinkedIn. You will notice a lot of similar terms within each platform, but many of them have different definitions depending on which platform you are using.



    Facebook

    --Reach: Individual, unique number of users that have viewed your Facebook posts.
    --Impressions: The number of times your content has been seen; if it's been seen 10 times by the same person, that's 10 impressions.
    --Check-ins: Facebook users are given the opportunity to check in to your business. This allows them to share their location and accompany the check-in with a blurb on why they are at your location.

    Maximize your business page by encouraging customers to follow you or check in to your Facebook page. When they check in to your business, their Facebook friends will see it, and it will entice them to look at what your company has to offer.



    As you speak to your customers in person, let them know that you are active on social media and they should follow you for company updates on offers, services and promotions.

    Give your customers an incentive to support you on social media. If you're in the food industry, for example, you can offer a complimentary food tasting for your first 200 followers.

    Most importantly, consumers will support you by liking your business page if they are impressed by your customer service.



    Twitter

    --Verified page: Twitter verifies accounts of public interest (i.e. celebrity accounts) with a blue check mark to show that they are authentic.
    --Tag: Users are able to tag, or mention, other users in their tweets.
    --Impressions: Similar to Facebook, this represents the number of times your tweet has been seen; if it's been seen 10 times by the same person, that's 10 impressions.
    --Engagement: Likes, re-tweets, link clicks and video views.



    One of the most rewarding brand achievements on Twitter is having your account verified.

    There are many ways to increase your chances of verification. The key is to showcase your brand through valuable and interesting content.

    Nowadays, the best performing tweets contain a high-resolution photo, infographic or short video. Tweets accompanied by a form of media keep your followers engaged, especially because social media users are scrolling through their feeds quickly. A photo or video will catch their eye before lengthy text. To really spruce up your brand's reputation with graphics, brand every photo you post with your brand logo and color palette.



    Instagram

    --Follower: When an Instagram user follows you, they can see the content you post on your account.
    --Tag: Users are able to tag other users in their photos, videos and captions.
    --Impressions: The number of times your post has been seen; similar to Twitter and Facebook, if your post has been seen 10 times by the same person, that's already 10 impressions. This feature is only available through Business Account.
    --Engagement: Likes and comments. Users can like your post by selecting the heart or double tapping the post.
    --Explore page: A newsfeed that displays photos and videos you might be interested in based on the types of content you like and search for on Instagram.



    Recent updates to Instagram's newsfeed algorithm.

    The best way marketers can maximize their photo and video content to see higher engagement is not only by paid boosting, but by producing high-resolution photography and videography.

    Instagram is a visual-based platform, and nothing garners more attention and engagement than a beautiful image.



    LinkedIn

    --Company Page: A profile for a business, company or organization. It can be categorized based on industry and cause.
    --Group: Similar to a company page, but LinkedIn users can join as group members. Members are allowed to share posts in the group and interact with other members. This is a community and can be set to either private or public.
    --Connection: You can connect with other professionals on LinkedIn. Once they accept your invitation to connect, you will be able to see their full LinkedIn profile and posted content.
    --Impressions: The number of times your post has been seen. This feature is only available through LinkedIn Premium.
    --Reach: Individual users who see your LinkedIn posts. This is only available through LinkedIn Premium.
    --Engagement: Likes, comments and shares.



    LinkedIn is one of the best ways for professionals to network with one another. If you're looking to be a thought leader in your industry, start by posting blog articles on your profile.

    On LinkedIn, users are looking to network with other experts and learn about new trends in their industries. By frequently sharing your expertise, you can grow your following. Additionally, you can garner engagement by including photos and videos in your blog posts.

    Guest Authored By Chloe Politis. Chloe is Associate Director of Digital and Social Media at Mount Sinai Health System, developing and implementing social media strategy. Follow Chloe on Twitter.





    "Familiarize yourself with the social media platforms and terms listed above, and you will be well on your way to building and understanding your social media presence.." -ChloePolitis


      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Follow Me Yonder..                     Instagram

      Friday, June 8, 2018

      YOUR Online Presence Monitoring Tools?


      6 social media monitoring tools for managing your online presence..

      Employ these services to help you see what people are saying about your brand online.



      Social listening has been a major marketing strategy in the recent years, but primarily for larger brands.

      It's not that smaller businesses didn't need it -- the price point just didn't make much sense for what they'd receive.

      But today, things have changed. Tools have not only become more affordable, but the number of active social media users has grown tremendously, almost at a faster rate than people getting new mobile phones. The kind of data that is available now is massive and overwhelming.

      There are a lot of reasons behind the growth. Facebook and Twitter are getting into the original TV and broadcasting battle. Publishers and media companies have focused heavily on social sharing from their websites. More businesses are getting hip to social media marketing. And, the young are getting older, able now to not only own phones, but also access social media sites.



      With this new influx of usage, measuring social activity has become an art as much as a science.

      People are using social media so much so that they probably don't realize they're using it to voice an opinion, share news with friends, read reviews on new places, etc.

      As a small business owner, you need to see what these conversations are about. Not only do you need to see your brand mentions, but online conversations are a gold mine of new data that could provide valuable insight for future strategies.

      Here is a list of some top social media listening tools you can sign up for, all varied in pricing and features.



      Google Alerts

      We all love free stuff, right? One of Google's most beloved and yet underappreciated tools is Alerts, which sends you an email of automated search results for whatever keyword you're looking for. You can set up alerts for up to 1,000 terms and have the results emailed to you daily, weekly or whenever a new results occurs.

      But you get what you pay for. Google Alerts only does searches on sites that get crawled by Google. So, there may not be as many Facebook results, hardly any LinkedIn, Pinterest or Instagram results and a spackling of Twitter results. There's also no sort of data visualization or collection either.



      Buzzsumo

      This tool is all-around a reliable, inexpensive, feature-packed option for business of all sizes. Starting at only $79/mo for up to 5,000 mentions, you can set up alerts not only for mentions of your brand name, but also your competitors' and other search terms. If you're a soap maker, maybe you'd want to set up alerts for your brand name, a local competitor, local markets accepting new vendors, any mentions of favorite scents and more.

      You can also run unlimited content and influencer searches, so you can find ideas for new articles that are related to your business and social media influencers who may make sense for your brand.



      Mention

      If you're flying solo or just looking for a lower commitment than above, this tool may be for you. Starting at just $29 per month for up to 3,000 mentions, Mention does a lot of what's covered above with BuzzSumo. The higher tier you go, the more features you unlock, like Sentiment Analysis (measure how positively people are talking about your brand online), Automated Reporting (send regular emails and reports to the people who need to know), API access (pipeline information to other compatible programs and tools) and much more.

      One interesting feature is Crisis Management. It's for brands who may have an online reputation risk so that you can find and reply to any message that may appear during a certain brand crisis.



      Hootsuite

      This tool is like the Swiss Army knife of social media tools. Its main feature is scheduling and publishing across multiple social accounts, but it also comes packed with analytical, search and data visualization features that will definitely be of help to anyone handling social media monitoring in your company.

      Hootsuite is free to use, but if you want to access all the essential features for monitoring social media, then you'll need to upgrade to at least the Pro or Business tiers. Both are $5.99 per month and $499 per month respectively. If $499 is too much of a commitment, you can opt for the Pro plan and add other features a la carte to your plan. The Pro plan allows you to publish and schedule to 50 accounts, but offers only one Enhanced Analytics report. Below you can see the different features you can add on monthly to your plan.

      It's important to note that Hootsuite's customer service is likely what sets it apart from other tools. They're quick to respond and their staff is knowledgeable and friendly.



      Keyhole

      If your business strategy is to work with influencers, then this tool may be best suited for you. Starting at $179/mo, Keyhole does all the basic reporting and monitoring of social media activity, but it also allows you to not only search for influencers, but pull reports on their activity, too.

      As of right now, you can't really get much insight from another person or competitors social media data. But, Keyhole will allow you to attach certain accounts that you want to gain data access to, so you can see how influential these influencers and their campaigns are.



      Nuvi

      If your marketing needs exceed than what's been mentioned so far, then you'll need a more sophisticated tool like Nuvi. Getting pricing from them depends on your unique needs, as their ethos is that you only pay for what you want. But, rumors around the web state that the tool starts at around $300 per month.

      Their key product differentiator is that they're experts at data visualization. It is hard to derive key learnings based on a page with numbers, but this tool makes it easy for you to quickly see how your business is perceived online, how effective your social media is, and to capture negative comments before a crisis gets too big to handle (and if it does get that big, then this tool is equipped to handle that.)

      Guest Authored By Rachel Perlmutter. Rachel is Co-Founder at The Art of Online Marketing. Follow Rachel on Twitter.





      "Of course, all of this starts with having your own solid social media presence.

      If you're unsure if your accounts are up-to-date and optimized, social media audits are available to help you determine where your strengths and weaknesses are.

      Did we miss any mentioning tools? Let us know of your favorite ones in the comment section! No matter what tool you decide to use for monitoring your brand online, keep in mind that it's up to you to make data go from informative to actionable.

      Look for trends that may inform your next marketing campaign. Find ideas for a new product or service that you can provide.." -RachelPerlmutter


        • Post Crafted By:
          Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
        Follow Me Yonder..                     Instagram