Thursday, May 24, 2018

Social Media Changes And YOUR Small Business?


How changes in social media affect local business..

New and old Birmingham businesses are taking different approaches to the finicky social media space. Marco Morosini, who's owned Silvertron Cafe for over a decade, uses social media frequently and appreciates the ease and expansiveness of the platform versus traditional advertising.



"I had no way to figure out exactly how many customers saw my (print) ad," Morosini said about advertising before the digital age."

"That was the tricky part. So you had to hope that you, Mr. X, came into the restaurant because you saw the advertisement."

His biggest goal is to keep Silvertron Cafe's name out there without a lot of pressure or a hefty budget.

The seconds of attention a print ad gets by flipping through a magazine doesn't compare to the thousands of customers he exposes his brand to on social media. He uses Facebook, Twitter and Instagram for "instantaneous" social media advertising of food, drinks and events.



Morosini isn't concerned with how social media algorithm changes affect his results.

He does only a bit of advanced planning and doesn't need to attain a certain following. His social media presence has grown naturally as a result of consistent posting of photos and status updates either by him or his wife Elan.




Amber Tolbert, co-owner of East 59 Vintage & Cafe, said there was a lot of advanced social media marketing plans before opening their business in 2015.

She said social media is the "lifeblood" of East 59, which has two locations and sells merchandise as well as food..




Often when social media platforms like Facebook announce changes to their algorithm, businesses respond by increasing their paid advertising and cutting back on free posts on their pages.

When an employee informed Tolbert a new goal of Facebook was showing less paid advertising to their potential customers, "we went the other direction."

She said because of how they tailored their posts and changed direction, they haven't seen changes in reach. They create monthly social media marketing plans using a physical calendar and have multiple people share posts.

"That's how we roll," she said. When fun things pop up in the community, they make adjustments and are more spontaneous. This aligned with the owners' goal when they first opened "to connect more people to the community."

Guest Authored By Williesha Morris. Williesha is a freelance contributor for WBRC.com. Follow Williesha on Twitter.





"We didn't want to pay more to reach more people," Tolbert said. They scaled back their Facebook ads and re-launched their Twitter earlier this year in an effort to increase their reach.." -WillieshaMorris


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
    Follow Me Yonder..                     Instagram

    Wednesday, May 23, 2018

    A Look Into Future Social Media Trends?


    5 Social media trends that will be hot in 2018..

    Important and happening things on social media in the immediate future and the potential they have.



    From a bunch of online platforms that started off merely so that people could remain connected, social media has evolved into an industry of endless possibilities that was worth over 28 Billion Dollars in 2017.

    But for one of the fastest growing industries today, social media is still quite the game of cat and mouse with trends that change every year and businesses trying to latch on to these trends at the right moment.

    So with 2017 tagged and bagged, what does the year look like on the social media space. Here are five trends I am certain will be hot in 2018!



    1. Resurgence of Independent Content Creators and Bloggers

    Branded content became mainstream on social in 2016 but 2017 saw the social media space literally exploding with it. Easing off the branded content fatigue this year, bloggers and micro-publishers will be a huge trend and a much-needed relief to say so.

    With average engagement rates almost thrice as much as branded content, bloggers and micro influencers are creating content that is certainly at par with content agencies and publishers, and this is certainly the year of their resurgence.



    2. The Year of Volatile Content

    In just a year of its launch in August 2016, Instagram stories had over 200 million daily active users, and we already know how popular Snapchat is. Adding to the trove of volatile content, Facebook recently announced that they are inches away from launching desktop uploads for their stories.

    Sum all of this up and one thing is certain -- 2018 is the year of volatile content and why not.

    After all, variety is the spice of life isn't it!



    3. VR - Finally!

    Virtual Reality has been touted as the next big thing for a while now but 2018 is the year that brands will be able to leverage its power and connect to users on an experiential level.

    Social media platforms have already proven how useful they are for content driven campaigns and VR takes the content experience to the next level altogether.

    For example: reading about how a university's new campus makes it THE place to be is a great way to connect with prospective students but giving them a VR tour of the campus on their Facebook timeline immerses them in the experience you actually want to provide.



    4. Social is LIVE

    As the focus of social moves from millennials to Gen Z, a generation notorious for their low attention spans, live streams have become a rage. Besides, with brands investing a lot in video capabilities, live streaming and HERE & NOW content will become one of the most definitive trends on social media this year.

    What's really making live content a big rage is the fact that it gives brands a better insight into their audience engagement since it's highly likely that an audience is paying attention to your content if they are willing to spare time and watch it when it's live.



    5. Gamification and Leaderboards

    Rewarding participatory behavior from audiences is a trend that has been around for a long time and now it's taking the world of social media by storm. The trend of rewarding positive brand interactions and getting audiences to compete for top honors has led brands to social media success in 2017, a trend that's only going to get bigger in 2018. Besides with the advent of connected apps on social media and communities of engaged audiences, gamification and leader boards will be immensely popular in 2018.

    Guest Authored By Ankit Khare. Ankit is a digital media specialist with a proven record of success in Online Advertising, Media sales, and Digital marketing.He is well-versed with the emerging E age Media space and have rich experience on various online advertising platforms like Google Adwords, Facebook, Google Adsense, Global Ad exchanges, behavioral Re-targeting, Ad networks, Email marketing, Affiliate Marketing etc. He is currently heading Unipro Education a Digital Media Company, which is set to offer strategic digital media solution to education category advertisers in emerging markets. Follow Ankit on Twitter.





    "As the social media industry is poised for yet another year of staggering growth, 2018 promises to be a year of content in motion, with video leading the way. Indeed, we have a come a long way from the kitten video rage started by 9gag back in the day! -AnkitKhare


      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Follow Me Yonder..                     Instagram

      Monday, May 21, 2018

      YOUR Engaged Social Media Employees?


      Employees who use social media for work are more engaged -- but also more likely to leave their jobs..

      Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems.

      Related Article: Making Social Media Work For YOUR Company?



      Research has shown that 82% of employees think that social media can improve work relationships and 60% believe social media support decision-making processes.

      These beliefs contribute to a majority of workers connecting with colleagues on social media, even during work hours.

      Employers typically worry that social media is a productivity killer; more than half of U.S. employers reportedly block access to social media at work. In my research with 277 employees of a healthcare organization I found these concerns to be misguided. Social media doesn’t reduce productivity nearly as much as it kills employee retention.

      Related Article: How To Up YOUR Social Media Game?



      In the first part of the study I surveyed the employees about why and how they used platforms like Facebook, Twitter, or LinkedIn.

      Respondents were then asked about their work behaviors, including whether they felt motivated in their jobs and showed initiative at work.

      I found that employees who engage in online social interactions with coworkers through social media blogs tend to be more motivated and come up with innovative ideas. But when employees interact with individuals outside the organization, they are less motivated and show less initiative. These findings suggest that the effects of social media depend on who employees interact with; employees who interact with their colleagues share meaningful work experiences, but those making connections outside the organization are distracted and unproductive.

      Related Article: Successful Social Media For YOUR Small Business?



      In the second part of the study I found that employees using social media were more likely to leave an organization.

      This may be because they were more likely to engage with potential new employers than their less social peers. In my study, 76% of employees using social media for work took an interest in other organizations they found on social media, compared to 60% of employees using social media only for leisure.

      When I examined how respondents expressed openness to new careers and employers, I found that they engaged in some key activities including researching new organizations and making new work connections. The chart below shows how respondents from both groups—those who used social media at work and those who didn’t– engaged in these activities.

      Related Article: YOUR Social Media And Brand Future?




      These findings present a conundrum for managers:

      Employees using social media at work are more engaged and more productive, but they are also more likely to leave your company.

      Related Article: YOUR Social Media Virtual Storefront?



      Managers can address this problem in two ways.

      First, managers should implement solutions that neutralize the retention risk caused by social media. They can leverage social media training to make employees focus on positive social media behaviors, like collaboration, which can increase satisfaction and attachment, countering turnover risks.

      Second, managers can turn the threat into an opportunity. Managers can create social media groups in which employees will be more likely to collaborate and less likely to share withdrawal intentions or discussions about external job opportunities.

      Managers can use social media to directly reduce turnover intentions, by recognizing employees’ accomplishments and giving visibility to employees’ success stories.

      Guest Authored By Lorenzo Bizzi. Lorenzo is an assistant professor in the Department of Management at California State University, Fullerton.

      Related Article: Marketing Strategies To Transcend YOUR Industry?





      "This approach has the added benefit of serving as a recruiting tool: If, on one side, the use of social media can make your employees leave the organization, on the other side, the same use of social media from employees of other organizations could attract them to your organization.." -LorenzoBizzi


        • Post Crafted By:
          Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
        Follow Me Yonder..                     Instagram