Monday, March 11, 2019

4 Steps To YOUR Social Media Brand?

Four ways to brand yourself on social media..

Social media is an important aspect of branding for many professions today. When you begin teaching others about your product or service, you must ask yourself, "Am I establishing a solid foundation?"

As a consultant who helps businesses and executives brand themselves through social media, I've seen that when it is time to promote yourself to a target audience online, things can become a little sticky if you are a jack-of-all-trades; you don't always know what to focus on.

Let’s look at an example: A cosmetic company I formerly worked with promoted not only its beauty items for sale but also the camaraderie that comes along with its product. The founder was able to tap into something that consumers were searching for and positively promote it. Targeted campaigns were run on different platforms with a consistent message to reach a certain goal.

I believe your focus should be the same as you promote your company and yourself as a business owner, professional, expert and specialist; highlight the skills and expertise people are looking for.

Analyze Your Brand's Reputation

People skills are often an important factor when hiring and promoting. I have seen technical individuals receive promotions because they knew the ins and outs of a certain process or technology and were able to create great results. But once they became managers of people, their success rates began to dwindle because they weren't able to connect with their teams or see the areas of themselves they could improve.

I believe you can apply this lesson to your social media branding. Knowing how you and your company are represented is a necessity. Evolving your self-awareness is the first step to improving your brand. As a business owner or leader, improvement is crucial to be successful. To discover your brand's reputation, look at your personal reputation. It is important that your messages line up so a consistent message is received. The following steps can help you clarify this message and ensure you're reaching your targeted audience.

Find The Right Platform

To further develop and enhance your social media branding, pick the right platform for you, and start small. Trying to work on every medium you can think of simultaneously can be stressful and unproductive.

If your target audience is a conservative, business-oriented group, for example, working with LinkedIn or Twitter might be the best place for you to start. In my experience, these platforms tend to cater more toward professional viewpoints and goals.

But if you want to target a younger demographic, Instagram might be the most logical place for you to focus on first. Do your research to discover where your audience spends its time online.

Maintain Consistency

Being consistent is key. Make a plan each week to outline when you will post an update or how many times you will share an article, picture or video so your audience knows when to look out for your content (and so you can stay organized).

Stay within your color palette so that your followers can easily recognize your brand, logo, symbol or mascot even when the photos are different.

Knowing who your target audience is will allow you to determine the flexibility you have when making changes without offending, confusing or losing them. Keep your audience in mind to help lead you in the right direction.

Be Intentional With Your Content

On social media, you are vying for the attention of your audience so your brand is known and recognized. Staying aware of how your brand affects your audience will help you to know if and when it is time to change pieces of your content. Make sure you are intentional about what you post because I believe this shows your audience you care about helping them achieve their goals. Knowing what your brand stands for along with selling your service or product is very important. Just “selling” something today does not mean that your audience will buy from you tomorrow.

Be deliberate in your messaging so others who want to support your brand know what they are going along with. To be sure you're sharing content that is important to your brand, list the things you want yourself and your company to be known for. You might even consider contacting a brand manager to get outside help with sharing your message. Be purposeful in letting the audience know your product is something they should be proud to support.

Guest Authored By Michelle Weathersby. Michelle is making life easier by focusing on your future. Career coaching & consulting, workshops at Lens Consulting Firm. Follow Michelle on Twitter.

To successfully brand yourself on social media, be sure you know who your target audience is and what they want and need.

Present yourself and your brand consistently so your audience knows what to expect when reaching out to you, and if you are not sure where to start, don’t be afraid to ask for help.. -MichelleWeathersby

  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
Follow Me Yonder..                     Instagram

Thursday, March 7, 2019

7 Ways To More Social Media Traffic In 2019?

7 Ways to generate more social media traffic in 2019?

Want more social media buzz for your brand or business?

Here are my seven best tips for generating more social engagement, and traffic, in 2019.

Related Article: Overcoming YOUR Social Media Challenges?

1. Install a Facebook Customer Chatbot

You know those customer chat widgets that pop up on the bottom of a website? You can take them to the next level with a Facebook Messenger website widget.

You know those customer chat widgets that pop up on the bottom of a website? You can take them to the next level with a Facebook Messenger website widget.

It functions the same way as a normal website chat, but with an added bonus - every time a customer chats with you, they have to opt-in to Facebook Messenger communications.

That means you can get contact information from them, and follow up with them down the road. Every time someone talks with you via site chat, you'll automatically gain a new Facebook Messenger contact, and that's a huge win.

Upgrading your old customer chat to a Facebook Messenger customer chatbot is a great opportunity to pounce on.

Related Article: YOUR Augmented Reality Social Media Marketing?

2. Point to Your Social Media Accounts From Your Website

Having social icons which link out to your various social profiles is an easy way to broadcast your social media presence to your website visitors.

Ideally, you should add them prominently above the fold, so it's impossible for your visitors to miss them.

3. Make Your Content Easy to Share on Social Media

Make it simple for users to share your content on social media.

Add "Share This" buttons to any blog post, infographic, video, podcast, or any other engaging content you produce.

When you make it easy to share your content on social media, people will be far more likely to do so.

You can install a plug-in that adds share buttons on every page of your website, especially if you're using a CMS which supports it.

Related Article: YOUR 2020 And Beyond Social Media Marketing?

4. Enable Comments

Enabling comments on your content enables users to interact with you directly from your site.

The comments section of popular posts can host great discussions - just make sure your comment plug-in or widget has a way to automatically filter spam, so the comments section doesn't get overwhelmed with junk.

5. Make Sure Your Content Looks Good When Shared on Social

There's an additional step beyond just buttons which enable users to share your content - you have to also make sure the content looks inviting, once a user goes to share it.

Have you ever gone to share something on Facebook, only to find that the thumbnail or title was missing?

Chances are you probably stopped in your tracks and didn't share it - that's why, as a digital marketer, it's so key that you take the time to ensure that when someone attempts to share your content, it looks like it's supposed to.

Mark up the Open Graph tags with a super-clickable headline, and attention-grabbing image which fits the proper dimensions of each network.

Related Article: Visual Content In YOUR Social Media Marketing?

6. Add Click-to-Tweets Throughout Your Content

If you've never heard of a click-to-tweet, it's a neat little tool which enables you to handcraft tweets featuring little snippets from a piece of content, like a key line or a great quote.

When you insert click-to-tweets in your content, it makes it easy for readers to post a great tweet without even thinking about it - you've done the work for them.

The quote, image, headline, and link are all ready to go for them - they just have to click and post.

There's even a click-to-tweet WordPress plug-in which makes it super simple to craft click-to-tweets (though you can also do it without the plug-in, of course).

Related Article: The Future Of YOUR Social Media Platform?

7. Have a Social Login

If you really want your website to go full-on social, then incorporate a social login to increase membership and participation in your website.

Give people benefits for joining your website through their social media accounts - you can make it a necessary step to facilitate commenting, for example, incentivizing the action.

It's another way to gather extra visitor data, and boost awareness for your business' social presence.

Guest Authored By Larry Kim. Larry is the CEO of MobileMonkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger. He’s also the founder of WordStream, the World’s top PPC marketing software company. Follow Larry on Twitter.

Related Article: Should YOUR Business Advertise On Instagram?

Taking the extra steps to make sure your content is social media-friendly, easily shareable, and, of course, worth sharing are key moves for any modern brand or business.

Always keep social traffic in mind, and stay up to date with the latest trends and shifts to maximize your opportunities. -LarryKim

  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
Follow Me Yonder..                     Instagram

Tuesday, February 19, 2019

YOUR Complete Guide To Outsourcing?

The complete guide to outsourcing..

In late 2009, 3-time bestselling author, Tim Ferriss released a book called The Four Hour Work Week.

It was one of the first concerted efforts to bring business process automation (BPA) and outsourcing down to a smaller scale for everyday businesses and individual consultants.

That book has been both the best and worst thing to happen to remote work. Ferriss’ book started a trend that many companies, consultants, small business founders, and lifestyle entrepreneurs have been trying to implement since.

This has produced the unfortunate result of a significantly large amount of customers "trying out" outsourcing without having any serious background on the sourcing process, remote interviewing, remote team management and operational procedures needed to become successful with remote employees.

This in-depth article will show you how and where to find the right resources you'll need to properly start outsourcing within your organization and formulate processes for outsourcing in an effective manner.

Related Article: YOUR Improved 2019 Social Media Presence?

Table of Contents

--What Is Outsourcing?
--What Should You Outsource?
--Specific Jobs You Can Outsource
--What Are The Pros and Cons of Outsourcing?
--How To Avoid Common Outsourcing Mistakes

Becoming More Productive

--Double Your Own Productivity
--Setup Rituals
--Effective Planning
--Determine Goals
--Set Milestones
--Get Into A Flow State Focus

How To Source Talent

--Where To Find Talented Freelancers
--Where To Find Virtual Assistants
--Top Countries To Outsource
--The Process of Hiring A Freelancer
--How To Write A Job Post

Related Article: YOUR 2020 And Beyond Social Media Marketing?

The Selection Process

--3 Qualities To Look For
--Stages Of The Interview Process
--Interview Questions
--Trial Stage
--Common Hiring Misconceptions

The Training Process

--Hold Video Conference
--Create A Training Manual
--Assign Knowledge Building Tasks

Communicating With Freelancers

--Create A Wiki
--Sending Effective Emails And Messages
--Leveraging Project Management Tools
--Other Important Tools
--Create Common Chat Rooms - Slack

Related Article: Top CEO Social Media Strategy?

Paying Your Freelancers

--How Much Should You Pay?
--How To Send Payments Overseas

How To Scale Your Outsourced Team

--Have A Selective Hiring Process
--Use Multiple Recruiting Methods
--Create An Onboarding Process
--Prioritize Communication
--Streamline Productivity Tools

Process Design

--How To Build Your Process
--Refining Your Process
--Virtual Training Is Different

Building Redundant Processes

--The 4 Main Types of Redundant Processes
--Effective Forum Posting
--Generating Leads Through Twitter
--YouTube Lead Generation And Optimization
--Check That Work Is Done

Related Article: What Other Peoples Advertising Can Teach YOU?

How To Use This Guide

This smart guide is meant as a starting point for you and your business to use as a baseline framework. It's the framework I’ve used to build numerous businesses like

Depending on your product/service and industry you will need to add to this guide and can take personalized notes along the way.

It can and should serve both outsourcing newcomers and veterans as a great reference guide and as you work through the process time and time again.

This guide starts with Outsourcing Basics. This section will define what is outsourcing, list the pros and cons of hiring freelancers for certain tasks of your business and identify specific tasks that could be ‘good’ to outsource.

The next section, Becoming More Productive, will focus on an often ignored aspect of outsourcing: your current productivity and organization levels. Just as larger companies organize and streamline their activities and business processes before automating and outsourcing, you too have to better define different areas of your business and personal outputs. This will save you time, money, and set a solid foundation for outsourcing successfully.

Related Article: YOUR Brand In The Age Of Social Media?

The third section, How To Source Talent, will introduce you to the newest and most trustworthy platforms that have been developed and used by millions of businesses since Tim Ferriss first wrote his book. I'll show you how to define your company needs, how to craft a compelling job description to attract world-class talent and what the overall (recommended) process should be when looking to hire.

The fourth section, The Interview Process, will dive deeper into the nuts and bolts of how to run effective interviews. Since you'll most likely be interviewing someone over the phone or through a video service, I'll point out what qualities you should be looking for, what questions to ask, and how to set up a trial phase to make sure both parties are satisfied before anything becomes permanent (if this is what you're looking for. The same process can apply to temporary freelancers).

The fifth section, The Training Process, will provide details on how to ensure that your outsourced team understands and completes tasks within a specific deadline and to required specifications.

The sixth section, Communicating With Freelancers, will walk you through tools and processes to ensure that your remote team delivers high-quality work and that you remain well-connected. Communication often makes the biggest difference in performance and final output.

Related Article: Harness YOUR Social Media And Win Clients?

The seventh section is about Paying Your Outsourced Team. This will give you a great idea of how much you should pay your freelancers. The section will also provide details on some useful online money transfer platforms for paying offshore freelancers.

The eighth section, Scale Your Outsourced Team, will give you the means and the methods to quickly scale up your outsourced team while ensuring a smooth expansion process.

The ninth section is dedicated to Process Design. This will help walk you through the theory of how to design, build, and implement effective business processes to help make your business more effective.

The last section, Building Redundant Processes, will focus on actually applying the theory from the last section to help you create processes that will streamline your operations and make automation of simple or repetitive tasks possible.

Guest Authored By John Larase. John is a Content Marketer/SEO who loves to explore anything under the sun. Follow John on Twitter.

Related Article: Dominate YOUR Marketing In Less Time?

  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
Follow Me Yonder..                     Instagram