Monday, October 15, 2018

How To Secure YOUR Social Media Accounts?

Quick tip: Make your social media accounts more secure..

There have been stories recently about social media accounts being compromised or hacked, making your personal information more vulnerable than ever.

Jason Knowles and the I-Team tell you how you can beef up protection and security on your social media accounts.

You should always create unique strong passwords for each individual social media account.

But besides doing that, experts are also now saying you should unlink all of your social media accounts because that increase your risk of being a target and makes it easier for hackers.

Experts also say you should not link music and shopping apps to your social media.

They say you should also limit how much personal info you put on your social media profile all together.

"They say you should also limit how much personal info you put on your social media profile all together.."

    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
    Follow Me Yonder..                     Instagram

    Saturday, October 13, 2018

    Overcoming YOUR Social Media Challenges?

    5 Social media challenges and how to overcome them..

    As a constantly evolving field, Social Media comes with varied developments in terms of algorithms, platform changes and so on. A marketer must be aware of all the advantages as well as the challenges that these changes bring.

    Let’s look at 5 social media challenges, and how you can tackle them successfully.

    1. Organic Reach

    Every year we see organic reach dwindle away, especially for Facebook. One major reason is, social media platforms are pushing brands to adapt their advertising solutions. To tackle the issue of organic reach, you can start investing heavily in paid ads, but if it’s not feasible for you at the moment, you can adopt the following 2 strategies:

    A. Choose Quality Over Quantity: Have a consistent posting frequency, but you do not need to post every blog post you publish. Post only the ace content as this would increase better engagement with organic reach.

    B. Focus on the Trending Content Format: There will always be a few content formats that will be trending for a specific time period. A few years back, it was 'images'. In 2018, videos are outperforming the other formats. Therefore, use videos to get noticed in your followers’ news feed.

    2. Influencer Marketing

    Influencer marketing is a widely used strategy because it is cost-effective compared to mainstream advertising, and generates great returns on your ad spend. However, there are a few challenges that come with influencer marketing. Let’s look at 3 main challenges and how you can solve them:

    A. Getting the Best Influencers for Your Brand: You need to find influencers with authority in your niche and with followers who are similar to your target audience. To find out the influencers who will bring value, use tools such as LinkedIn, Twitter, Followerwonk, Buzzsumo, and Buzzstream, to name a few.

    B. Deciding the Creative Freedom: Ultimately it’s the content that resonates with your audience. You need to understand that influencers know more about their followers. Therefore, it’s beneficial to offer a certain level of creative freedom to the influencers, in terms of content. You can do it by giving a creative brief to influencers and some templates around which they can draft the copies.

    Related Article:

    C. Measuring the Impact: Measuring ROI of digital avenues has been a perennial problem for marketers, and influencer programs are no different. To measure the results of the influencer campaign, start tracking reach, impressions, engagement, and conversions. To measure conversions, you can start giving out promo codes unique for each influencer so that you can track the performance of each individual.

    3. Follower Engagement

    What is the point of social media if no one is there to listen to what you have to say? Building a community on social media is a challenge. Keeping them engaged is an even bigger challenge. Remember, social media is a two-way street. Here are 3 simple ways you can boost follower engagement:

    A. Ask Questions: The simplest tactic you can use is to ask questions. Ask questions to get feedback, know what your followers think about a particular trend or just about anything related to your topic. You can ask your followers to leave comments or use the in-built poll feature most platforms provide.

    B. Solve Customer Queries Promptly: Whenever a user tweets or posts on your page with a query, try to address it as quickly as possible. Doing this will build trust and encourage the user to interact with your brand more frequently.

    C. Run Contests: Asking your followers to participate in a contest by tweeting with a hashtag or commenting or sharing your content by offering freebies in return is a relatively low effort activity for both, your brand and your followers to skyrocket your engagement.

    4. Immersive Content Formats

    Augmented Reality (AR) and Virtual Reality (VR) are still in a nascent stage in their marketing adaptation, but that’s where their biggest potential lies. The biggest challenge with the immersive content format is its low adoption rate. If you use Facebook you might come across Facebook 360 videos, but they too are few. Also, devices required for immersive content formats like VR headsets are still not in the trend yet. As the saying goes, “the early bird gets the worm.” The way to overcome this is to become an early adopter in the field so that when this format finally explodes, you will be there to bank on its success.

    5. Consistent Brand Voice

    Brand voice is the personality of your brand. It needs to be engaging, and it should be reflected in your content. Lack of long-term content planning is what stifles the consistency in your brand voice. Also, being unable to convey your voice through the content hampers the communication. To overcome these challenges, you need to start with having a brand guide that details your voice, tone, word usage, dos and don’ts etc.

    Also, while creating content or campaign for a specific business requirement, keep the messaging constant and repeat it wherever you can to build a lasting impact.

    Guest Authored By Indrajeet Deshpande. is a Marketing professional with 6+ years of experience in managing different facets of Digital Marketing. After working with SpiderG - a Pune based SaaS startup, he is now ready to work as a freelance marketer with different SaaS startups helping them with marketing strategy, plan and execution. His love for old-school hard rock and metal music culminated in taking up guitar and starting GuitarGabble.
    Follow Indrajeet on Twitter.

    "Although consistency is crucial, keep your brand voice young, witty and impactful. Understand your audience well and adopt a language that echoes their thoughts, attitude, and lifestyle. Change is inevitable in social media marketing. The best way to overcome new challenges is to stick to the fundamental – content!" -IndrajeetDeshpande

      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Follow Me Yonder..                     Instagram

      Friday, October 12, 2018

      Physician Social Media Principles Guide?

      Social media guidance for physicians taps timeless principles..

      Social media has come a long way since Friendster, permeating every facet of American life—and medicine is no exception. If the decade and a half since Facebook was launched seems like an eternity on the social media timeline, it is but a blip for a guide to physician conduct that debuted more than 150 years ago.

      Yet that guide, the AMA Code of Medical Ethics, has quite a bit to say about how physicians should navigate Instagram, Twitter, Snapchat and more. Learn how to apply the enduring principles of medical ethics to the quickly moving world of social media.

      The Code recognizes both the attraction of social media and the special need for caution when physicians use it.

      “Participating in social networking and other similar opportunities can support physicians' personal expression, enable individual physicians to have a professional presence online, foster collegiality and camaraderie within the profession, provide opportunities to widely disseminate public health messages and other health communication,” notes the preamble to Opinion, 2.3.2, Professionalism in the Use of Social Media.

      “Social networks, blogs and other forms of communication online also create new challenges to the patient-physician relationship,” the Code of Medical Ethics says.

      Physicians widely—and, most often, wisely—use social media. It has also been misused, including shared images and other violations of patient privacy, as well as emails and texts that never should have been sent.

      CEJA cited three of the nine Principles of Medical Ethics in rendering its opinion on physician use of social media. Those principles include respect for human dignity and rights, honesty and upholding the standards of professionalism, and the duty to safeguard patient confidences and privacy.

      The Opinion States:

      Physicians should weigh a number of considerations when maintaining a presence online:

      (a) Physicians should be cognizant of standards of patient privacy and confidentiality that must be maintained in all environments, including online, and must refrain from posting identifiable patient information online.

      (b) When using social media for educational purposes or to exchange information professionally with other physicians, follow ethics guidance regarding confidentiality, privacy and informed consent.

      (c) When using the internet for social networking, physicians should use privacy settings to safeguard personal information and content to the extent possible, but should realize that privacy settings are not absolute and that once on the internet, content is likely there permanently.

      Physicians should routinely monitor their own internet presence to ensure that the personal and professional information on their own sites and, to the extent possible, content posted about them by others, is accurate and appropriate.

      (d) If they interact with patients on the internet, physicians must maintain appropriate boundaries of the patient-physician relationship in accordance with professional ethics guidance just as they would in any other context.

      (e) To maintain appropriate professional boundaries physicians should consider separating personal and professional content online.

      (f) When physicians see content posted by colleagues that appears unprofessional they have a responsibility to bring that content to the attention of the individual, so that he or she can remove it and/or take other appropriate actions.

      If the behavior significantly violates professional norms and the individual does not take appropriate action to resolve the situation, the physician should report the matter to appropriate authorities.

      (g) Physicians must recognize that actions online and content posted may negatively affect their reputations among patients and colleagues, may have consequences for their medical careers (particularly for physicians-in-training and medical students) and can undermine public trust in the medical profession.

      There’s A CME Course For That

      A central theme of the guidance in Opinion 2.3.2 has to do with understanding and maintaining boundaries.

      Guest Authored By Staff Writers at the AMA Wire. Members of the AMA Physicians Communications Team. Follow the AMA on Twitter.

      "The AMA offers a credit-eligible CME course, Boundaries for Physicians: The Code of Medical Ethics, “to help physicians identify and understand how to maintain proper boundaries with their patients and to articulate and understand the underlying importance of those boundaries to the practice of medicine.” The module is free to members ($20 for non-embers) and covers a wide range of situations, including social media.."

        • Post Crafted By:
          Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
        Follow Me Yonder..                     Instagram

        Wednesday, October 10, 2018

        Justify YOUR Social Media Marketing?

        8 Ways to justify your social media marketing program..

        New opportunities from the shifting tides of digital transformation.

        Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers.

        But should ROI even be a major social media justifier? Some say social media marketing success means looking beyond ROI, while others adhere to the age-old advice that says your company's business objectives prove social media worth. "Social media actually goes beyond ROI," said Hariraj Rathod, social media analyst at Numbertank. "It helps in achieving good branding effect on audience and also helps to showcase products and services by segmenting and targeting the correct audience. Social media marketing also helps a brand understand how well their products are being consumed or liked by certain demographics."

        Is social media even worth it for your organization? If it is, where should your focus be as a marketer? To answer these questions, we caught up with digital marketing pros who offered a number of social media marketing tips that can help you make the most of your social programs.

        Understand Younger Generations and Their Growing Mistrust

        Deciding which metrics matter isn't the lone challenge for marketers using social media. Some say it's deciding whether to invest energy and resources into it in the first place.

        After all, marketers face a growing mistrust of social media platforms in light of data breach scandals like Facebook-Cambridge-Analytica and shrinking social media audiences.

        Shama Hyder, CEO of Zen Media, a marketing and new media consultancy, noted in a Forbes article last month that Millennials and Gen Z are annoyed with brands taking up space in their social media feeds, and a third of them have deleted their Facebook account.

        Know Social Media's Place in Your Digital Ecosystem

        Using social media is a thing of the past, according to Hyder. Companies should shift from a mindset of "using social media, to a mindset of adapting and thriving in an ecosystem where a highly connected, social, empowered consumer is now the norm, and traditional econometrics and data are no longer adequate to measure and track the success of content and campaigns," Hyder wrote.

        ROI is not the be-all and end-all for measuring success, she added. It's more effective that metrics match the "complexity, ambiguity and dynamism" of a customer's journey, she said.

        Integrate social data and metrics with other KPIs from web analytics, CRM, etc. and view social media platforms beyond just a "marketing channel, and leverage it instead as one prong of a larger strategy and source of customer insight."

        Support Engagement and Education, Not ROI

        Belinda Alban agrees. Alban, the founder of Your Virtual Assistant Service, said the focus of social media should not be on ROI but on growing your following to increase brand awareness, engaging with your customers to create raving fans and educating your potential customers about the benefits of your product. "The bigger your platforms are the more opportunities you have to do this," Alban said.

        Social media may or may not lead to an increase in sales, but it will give you the opportunity to build relationships with your audience and deliver "amazing" customer service.

        "On the back of the relationships and trust and confidence your brand has built with social media you should see an increase in the reputation of your brand," Alban said. “And it is your reputation that can make or break a company."

        Know Thyself, Know Thy Company

        As long as your brand matches its social media playbook to its company objectives, you're on the right track, according to Maria Burpee, a B2B marketing consultant for MB Consulting. "The ROI -- and the metrics -- comes from the board and company objectives," Burpee said.

        Do you want to be the most well known or favorite brand or build a community or movement? Social media, even if it doesn't lead to sales, is key. Are you looking to generate leads? Social media listening is key. Are you trying to create high loyalty and referrals? Cultivating social media "love" and responsiveness is important.

        Do you want to have the best customer service and hang your hat on that as a differentiator? Social media can be part of the mix. Social media metrics wouldn't be found in a high-level executive dashboard, Burpee added, but rather the metrics are important to support a broader KPI dashboard.

        Consider Using Unique URLs

        One way to capture and track ROI on social media is using unique URLs. "Any time we post content that includes a link, we use a unique URL so we can track where the traffic is coming from and not for social media in general, but each channel specifically," said Tiffany McEachern, social media specialist for PSCU, which provides solutions for credit unions.

        "Each social channel has a unique URL so you can see where your clicks are coming from and spend your time and efforts on those social media platforms," McEachern said.

        "Even if social media isn't giving your company a strong ROI, it builds brand awareness and in today's day and age, companies are expected to be on social media."

        Assign Specific KPIs, A/B Tests

        James Bray is a social media marketer who works for the Equal Opportunity Community Initiative (EOCI), a nonprofit that relies on donations received from fundraising activities. Bray said his Board takes spending decisions more seriously than most, whether the costs are incurred by outright paid advertising or through the staff's efforts to create and manage social media content. "The return on our social media marketing investment is therefore calculated in terms of engagement: profile views, click-throughs to the website, email subscriptions and volunteer recruitment," Bray said. "These measures are a great deal more important than, for example, simply counting the number of Instagram followers, because they reflect the degree to which someone is interested in partnering with us."

        To ensure the nonprofit receives a return on its social media investments, Bray said the team needs to be clear about its objectives and how much time it can afford to devote to each. It then attaches KPIs to those goals to ensure they are met. "The EOCI's communications team is constantly A/B testing its social media strategies, using a combination of each platform's own insights along with Google Analytics to determine what sources constitute the best outreach and result in the most beneficial conversions," Bray said. "Based on these results, the EOCI Board feels that our social media engagement strategy has a positive effect on our ability to connect with our target audience and reach our objectives."

        Listen on Social, Execute in Customer Service Channels

        Clair Jones, chief strategy officer and co-founder of Witty Kitty Digital Marketing, said monitoring how your audience is talking about your brand through social listening is vital.

        You can use the data to inform your customer service programs. "You can learn so much about how to improve customer service and experience, tap into audiences you didn't know you had, and hone your branding and messaging," she said.

        Guest Authored By Dom Nicastro. Dom is a Boston-based staff reporter at CMSWire. The former editor-in-chief of a daily newspaper, he reports on a wide range of topics, including social business, digital asset management, customer experience management and web CMS. Follow Don on Twitter.

        "Balance Between Organic and Paid Social Efforts Matters

        If your organization is going to invest in social, consider the aforementioned tips and also strike a balance between paid and organic social media marketing. "Advocate for smart social that communicates the organization's mission and engages the audience," said Maria Mora, content director at Big Sea Design.

        "And layer a strategic paid social plan over that for a stronger return and more targeted presence on social platforms." -DomNicastro

          • Post Crafted By:
            Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
          Follow Me Yonder..                     Instagram