Thursday, September 20, 2018

The Future Of YOUR Social Media Marketing?


What is the future of social media marketing?

The games of the rule might change, the players might change, but the game is here to stay.



Isn’t social media a recent buzzword?

Or is the social media era waning off?

Technically the buzzword social media or social media marketing is the most hyped ‘in’ thing. A career in this field is yet the most sought after one. Even today a new brand or product needs extensive social media marketing to show its existence to maximum potential consumers. But hold on! Is the fad of social media plummeting? Do you feel the world of social media is a thing of past?

If you reach a conclusion now, it will be invalid as the future is highly unpredictable. With the volatility in the market structure and the ease of promoting content, social media apps- Facebook, LinkedIn, Twitter, Ello, Instagram are the rage among youngsters and entrepreneurs alike. Rajat Bhatia, the founder of Geekay Bikes, quotes, “When I had to launch the new E-Bikes, all that was needed was the right social media channel to create awareness among the youth and bike-enthusiasts. Instagram and Facebook publicity along with the services of a social media marketer helped in building a good market for the bikes in its first year.”



Yes, entrepreneurs do swear by the name of social media. Even for the youth of today, who clamours for instant publicity and fame, social media is an integral part of their life.

From the morning gym to what they eat and whom they meet, all is judiciously posted to stay swanky and reaching out to the social network. Khushi Dawar, MD of Bright India Corp. Pvt. Ltd. says, “I have been learning video making and editing to establish my own Youtube Channel. It would be a boost to my product as well as a boost to my own creativity.” Who wouldn’t want those 10 minutes of fame, when it is so easily possible with social media!

“Social media has become a steady source of income for millions of bloggers and marketers and a blessing in particular for those who wish to opt for work from home. With the new revenue streams social media is here to stay,” adds Ashish Gupta, CEO of Reva Enterprises.



The Flip-Side Of The Coin

Another school of thought says the era of social media is gradually retrograding. With stringent privacy policies and laws regarding safety, the craze and ease of accessing social media are dwindling. “Whenever I surf on Google, what irks me the most is the influx of unwanted advertisements flashing in the forefront. With the technology getting smarter, the ads of my recent surfing start popping up, which gives me a feeling of being spied on,” says Ankur Gupta, CEO of Shori Chemicals.

Millennials and Gen-X are gradually deleting their Facebook and SnapChat accounts to stay grounded and focus on work. Dhruv Trehan, MD at Shree Ram Wood Industries says, “I was too overwhelmed with whatever was posted by my peers. It was intriguing as well as time-consuming to keep a track of latest updates. I felt like I was being pushed into a rat race. So deleting my FB account saves a lot of constructive time to focus on my work.”



Moreover, with pro-privacy policies, the social media is restricting the incessant promotions.

Clients who do not wish to receive random advertisements and unrequisite e-mails are being paid a heed to and the norms of promotions are getting stricter. WhatsApp, restricting the forwards to maximum five people, is a step in this direction. You can easily streamline the notification settings of your phone and e-mail to prohibit mails gatecrashing through.

The games of the rule might change, the players might change, but the game is here to stay. Social media is the buzzword and is a table-turning game of future. You need a channel to showcase your work to customers, you need a channel to create demand and you definitely need a channel to prove your mettle. This media will serve it all on a single platter.

Guest Authored By Sania Gupta. Sania is Founder and CEO of Digital Kangaroos, an author, entrepreneur, marketer and blogger. And as a career coach at My Study Destination, she has helped thousands of students realize their dreams. Follow Sania on Twitter.





"The games of the rule might change, the players might change, but the game is here to stay. Social media is the buzzword and is a table-turning game of future.

You need a channel to showcase your work to customers, you need a channel to create demand and you definitely need a channel to prove your mettle. This media will serve it all on a single platter.." -SaniaGupta


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Salt Lake City, UT. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
    Follow Me Yonder..                     Instagram

    Wednesday, September 19, 2018

    YOUR Explosive Social Media Growth Strategy?


    Three ways to diversify your marketing strategy after explosive social media growth..

    It’s common for an e-commerce business to start out using only one or two digital marketing channels. Take, for example, Freshly Picked -- a company that uses social media (namely, Instagram) as its primary marketing strategy.



    While explosive follower growth and aggressive influencer campaigns (Frank Body’s influencer marketing and user-generated content come to mind) can get you far, relying on one or two channels can be dangerous.

    Not diversifying your strategy can leave your business in an uncomfortable spot if anything goes wrong. For instance, Instagram deleted Frank Body’s fast-growing account after it launched (the body scrub company had been posting risqué photos of models), forcing it to start over from scratch.

    When you diversify your marketing efforts, you’ll be less prone to panic if Instagram changes its algorithm or Facebook pushes an update.



    Get More Out Of Your Current Social Followers

    If you’ve had success on social media, start there as you begin to diversify your strategy, rather than diving headfirst into unfamiliar territory.

    For example, expand your social influencer campaigns to include more microinfluencers (generally, accounts with fewer than 10,000 followers) and brand ambassadors. Though they have fewer followers than the mega-stars of Instagram, microinfluencers often charge lower rates and boast higher account engagement than their larger counterparts, delivering a higher return on investment (ROI).

    Brand ambassadors (typically unpaid, real users of your product) go beyond the one-off sponsored Instagram post or story to regularly advocate for your product because they use and love it. To begin building a network of engaged brand ambassadors, you can start with your existing customer base. Reach out to customers who mention your product on social media to turn their one-time positive comment into a long-term relationship.

    To reach an even wider audience, you can also consider asking brand ambassadors to post about their experience with your product on other digital channels: industry forums, blogs, review sites, YouTube videos and so on.



    Leverage Paid Advertising For Quick Revenue

    If social media is currently your primary source of traffic and sales, paid social is a natural next step for a diversified marketing strategy -- but you have to make sure you do it right.

    A good starting point for paid social is ad retargeting, which will go after social media users who have already demonstrated an interest in your product. As long as you have an audience of at least 1,000 people, you can start serving them ads.

    Retargeted ads can be set up a number of ways but for starters, look at how long it takes a user to typically convert using analytics data. For example, if 80% of people who visited your site have not made a purchase within eight days, you should consider setting up retargeting ads to put your products in front of them again, reminding them to purchase.

    Don’t just set up an ad and hope for the best. Test different types of ads (video ads, product carousels, customer testimonials, etc.), and keep an eye on the data to see which ones convince customers to purchase. From our experience in using hyper-targeted ads with various clients, you should see an ROI/ROAS (return on ad spend) of at least three times.



    Start Building A Long-Term Strategy For Organic Traffic As Soon As You Can

    Referral traffic (both from social media and Google ads) is great, but you’re limiting yourself if you aren’t going after organic search traffic.

    Building out a robust content strategy is a longer-term plan that typically won’t deliver immediate sales. But, as the amount of relevant, quality content on your site increases, so will your organic search rankings. This will, over time, provide you with a steady stream of incoming traffic from potential customers who are searching for answers to their questions.

    Is your product new or disruptive? Or something that customers will research extensively before they purchase? If that is the case, begin creating content that answers their questions and assists readers in their product research.

    If your product is something that requires less research -- a pair of shoes, for example -- your content marketing strategy may focus more on brand awareness, creating backlinks and top-of-funnel content that, while not selling your product directly, speaks to your target demographic.



    Centralized Data Helps Your Marketing Efforts Work Together In Harmony

    As you add more marketing channels to your strategy, think about how they can feed one another, working together to convert customers. Having a central point for collecting and reporting will make all the difference. Many businesses layer on numerous marketing channels but fail to connect all the data together.

    As you create robust pieces of content and your organic traffic increases, you can serve a larger pool of people your retargeted social -- and even pay-per-click (PPC) -- ads. The more content you create, the more assets you have to share on social media, boosting referral traffic and potentially earning you more backlinks as people share your content.

    Guest Authored By T.J Welch. TJ is the VP of Marketing at Stryde, supports in the strategic business planning of the company with 12 years of marketing experience. Follow TJ on Twitter.





    "By having centralized data and reporting in place, you can identify how each piece of your marketing is impacting the whole. All aspects of your strategy should be used in harmony with one another, exponentially boosting your bottom line.." -TJWelch


      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Salt Lake City, UT. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Follow Me Yonder..                     Instagram

      Tuesday, September 18, 2018

      Protect YOUR Brand Against Pirates?


      5 Steps for protecting your brand against social media piracy..

      Social media has a problem with piracy. A rudimentary search on Facebook turns up films, TV shows and sports events that should be pay-per-view or subscription based.



      A reported one billion (yes, you read that right) people have watched Game of Thrones season 7 via illegal downloads or streams (only 31 million watched it legally).

      Tens of millions of people regularly watch big fights and matches illegally, costing not just the networks but the sponsors, players and contenders.

      Facebook is an easy thing to blame. Like other networks, it’s cracking down on piracy, but quite reasonably, it doesn’t want to take legal responsibility for seeking out illegal streaming pages. Instead it appears to rely mostly on people reporting them. Facebook makes it easy to link to pirate sites.



      But Facebook’s Just The Tip Of The Piracy Iceberg

      People are moving more toward private groups on social media. They’re posting less, viewing more and sharing on message apps or closed groups rather than on their public pages. Whether or not Facebook (or other social networks) want to take responsibility for pirated content, at least if something’s shared on a public page, you stand a fighting chance of finding it. Not so if it’s being shared on closed, private groups, like Facebook, WhatsApp or Telegram. That’s a real problem if you own content that you want to control.

      If you own or create content, you probably want to do one of two things: spread it far and wide or monetize it. Either way, you’ll want to know where it ends up, legally or illegally.

      It’s a massive task, but there are things you can do to monitor where your content is being shared, at least in public areas. And you may be able to join private groups, too, if you’re prepared to put in the work.



      Search Iterations Of Keywords

      If your content is good, it’ll be shared illegally. Agree from the start what’s acceptable and where you draw the line.

      Think about how your content is likely to be listed, including generating typos to find it. CNBC reported finding an NFL game listed under “NFL Unoficcial (sic) LIVE,” for example.

      Typically, using keywords that are closely related to the content will throw up results; however, in many cases, sharing is transient especially when it comes to live streaming. Natural typos will occur, so drawing up a secondary list of common misspellings of your identified keywords will generate far more results.



      Play The Sleuth

      Be prepared to follow multiple links as streaming sites will often jump from link to link as they’re reported and taken down by the big networks.

      A common method is to show the first few minutes of a piece of content then encourage the viewer to follow a link to another hosted full version. This will often lead you to the source and a more fruitful investigation.

      Additionally, if a link is taken down, set a reminder to check again later as content will be re-uploaded again.



      Track Keywords

      It’s harder than it sounds, especially after Google and Microsoft agreed last year to demote pirate sites in their search rankings. But it’s still possible. Use a social listening tool to seek out where people are talking about the content on social media and follow those conversations.

      Identify Those Who Share Links

      Often these are fan groups, and usually the name of the group will include the name of the film or content to be streamed or downloaded. Expect to do some digging.

      Guest Authored By Blaise Grimes-Viort. Blaise is chief services officer at The Social Element. Follow Blaise on Twitter.





      "Consistency and a wide net are the most effective approaches. The pool of people doing the initial sharing is small; if you can limit their output, you can control the vast majority of sources and over time reduce unapproved versions of your content.." -BlaiseGrimesViort


        • Post Crafted By:
          Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Salt Lake City, UT. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
        Follow Me Yonder..                     Instagram