Tuesday, February 19, 2019

YOUR Complete Guide To Outsourcing?

The complete guide to outsourcing..

In late 2009, 3-time bestselling author, Tim Ferriss released a book called The Four Hour Work Week.

It was one of the first concerted efforts to bring business process automation (BPA) and outsourcing down to a smaller scale for everyday businesses and individual consultants.

That book has been both the best and worst thing to happen to remote work. Ferriss’ book started a trend that many companies, consultants, small business founders, and lifestyle entrepreneurs have been trying to implement since.

This has produced the unfortunate result of a significantly large amount of customers "trying out" outsourcing without having any serious background on the sourcing process, remote interviewing, remote team management and operational procedures needed to become successful with remote employees.

This in-depth article will show you how and where to find the right resources you'll need to properly start outsourcing within your organization and formulate processes for outsourcing in an effective manner.

Related Article: YOUR Improved 2019 Social Media Presence?

Table of Contents

--What Is Outsourcing?
--What Should You Outsource?
--Specific Jobs You Can Outsource
--What Are The Pros and Cons of Outsourcing?
--How To Avoid Common Outsourcing Mistakes

Becoming More Productive

--Double Your Own Productivity
--Setup Rituals
--Effective Planning
--Determine Goals
--Set Milestones
--Get Into A Flow State Focus

How To Source Talent

--Where To Find Talented Freelancers
--Where To Find Virtual Assistants
--Top Countries To Outsource
--The Process of Hiring A Freelancer
--How To Write A Job Post

Related Article: YOUR 2020 And Beyond Social Media Marketing?

The Selection Process

--3 Qualities To Look For
--Stages Of The Interview Process
--Interview Questions
--Trial Stage
--Common Hiring Misconceptions

The Training Process

--Hold Video Conference
--Create A Training Manual
--Assign Knowledge Building Tasks

Communicating With Freelancers

--Create A Wiki
--Sending Effective Emails And Messages
--Leveraging Project Management Tools
--Other Important Tools
--Create Common Chat Rooms - Slack

Related Article: Top CEO Social Media Strategy?

Paying Your Freelancers

--How Much Should You Pay?
--How To Send Payments Overseas

How To Scale Your Outsourced Team

--Have A Selective Hiring Process
--Use Multiple Recruiting Methods
--Create An Onboarding Process
--Prioritize Communication
--Streamline Productivity Tools

Process Design

--How To Build Your Process
--Refining Your Process
--Virtual Training Is Different

Building Redundant Processes

--The 4 Main Types of Redundant Processes
--Effective Forum Posting
--Generating Leads Through Twitter
--YouTube Lead Generation And Optimization
--Check That Work Is Done

Related Article: What Other Peoples Advertising Can Teach YOU?

How To Use This Guide

This smart guide is meant as a starting point for you and your business to use as a baseline framework. It's the framework I’ve used to build numerous businesses like Staff.com.

Depending on your product/service and industry you will need to add to this guide and can take personalized notes along the way.

It can and should serve both outsourcing newcomers and veterans as a great reference guide and as you work through the process time and time again.

This guide starts with Outsourcing Basics. This section will define what is outsourcing, list the pros and cons of hiring freelancers for certain tasks of your business and identify specific tasks that could be ‘good’ to outsource.

The next section, Becoming More Productive, will focus on an often ignored aspect of outsourcing: your current productivity and organization levels. Just as larger companies organize and streamline their activities and business processes before automating and outsourcing, you too have to better define different areas of your business and personal outputs. This will save you time, money, and set a solid foundation for outsourcing successfully.

Related Article: YOUR Brand In The Age Of Social Media?

The third section, How To Source Talent, will introduce you to the newest and most trustworthy platforms that have been developed and used by millions of businesses since Tim Ferriss first wrote his book. I'll show you how to define your company needs, how to craft a compelling job description to attract world-class talent and what the overall (recommended) process should be when looking to hire.

The fourth section, The Interview Process, will dive deeper into the nuts and bolts of how to run effective interviews. Since you'll most likely be interviewing someone over the phone or through a video service, I'll point out what qualities you should be looking for, what questions to ask, and how to set up a trial phase to make sure both parties are satisfied before anything becomes permanent (if this is what you're looking for. The same process can apply to temporary freelancers).

The fifth section, The Training Process, will provide details on how to ensure that your outsourced team understands and completes tasks within a specific deadline and to required specifications.

The sixth section, Communicating With Freelancers, will walk you through tools and processes to ensure that your remote team delivers high-quality work and that you remain well-connected. Communication often makes the biggest difference in performance and final output.

Related Article: Harness YOUR Social Media And Win Clients?

The seventh section is about Paying Your Outsourced Team. This will give you a great idea of how much you should pay your freelancers. The section will also provide details on some useful online money transfer platforms for paying offshore freelancers.

The eighth section, Scale Your Outsourced Team, will give you the means and the methods to quickly scale up your outsourced team while ensuring a smooth expansion process.

The ninth section is dedicated to Process Design. This will help walk you through the theory of how to design, build, and implement effective business processes to help make your business more effective.

The last section, Building Redundant Processes, will focus on actually applying the theory from the last section to help you create processes that will streamline your operations and make automation of simple or repetitive tasks possible.

Guest Authored By John Larase. John is a Content Marketer/SEO who loves to explore anything under the sun. Follow John on Twitter.

Related Article: Dominate YOUR Marketing In Less Time?

  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
Follow Me Yonder..                     Instagram

Tuesday, February 5, 2019

Finding YOUR 'Warm' Ecommerce Customers?

4 Simple ways to use social media to find 'warm' ecommerce customers..

These 'warm' customers are just like GoldiIocks -- interested in the porridge that's 'just right.' They're also exactly the people you want to target.

Back in the good old days, businesses drove commerce by buying ads in the local newspaper, renting space on a billboard or calling people out of a phone book.

Customers came to a physical storefront to do their shopping, and each business had a very limited geographical sphere that it worked in.

What a different world we have today: Many businesses don't have a physical storefront or even see their customers. They sell to people all over the planet, and instead of buying ad space in the local paper, they compete for SEO rankings.

As the world of commerce continues to change, the role of social media in that world has only become bigger. The average person in 2018 spent 45 minutes on social media every day, and the trend toward shopping online straight and even getting there direct from social media sites continues to grow. Already, companies without a social media presence are starting to seem irrelevant.

Of course social media platforms are packed with all kinds of people, but as the leader of an ecommerce business, you probably know that most of those people shouldn't concern you. Instead, your main source of growth is going to come from the golden and sometimes elusive "warm" customer.

You know who these people are: people with whom you already have at least a fledgling relationship.

They know about your brand; they may follow you on social media; they just haven't bought anything -- yet. Though other customers have their good points, "Goldilocks" should be your focus when you're building up your customer base. Aim for the porridge that's not too hot (current customers who have already bought), not too cold (people with no knowledge of or interest in you), but just right.

The problem is, it can be tricky finding these warm customers. Sure, you're checking your follower lists and website traffic. But what exactly do you look for? What can you do to help them take the next step and buy?

Here are a few ideas to help you find them among the social media crowds:

1. Take advantage of all of Facebook's nifty tools.

Though most companies have a Facebook page and use the platform for paid advertising, few have taken the time to figure out how useful some of the platform's analytic tools actually can be.

If you set up a Facebook pixel to track your website traffic (and online store purchases), you can later use that data to target your social media advertising directly at the people using your site.

You can also use Facebook to create lookalike audiences, where you take an audience you already know (people who have already purchased from your store, for example) and set Facebook to target users most similar to that audience. This means people of a similar age, interests and demographics; these are the audience members already "warmer" to you than the average Joe.

Last, you can create audiences on Facebook based on their engagement. Target people who have interacted with your Facebook page or Instagram business profile before, and you'll be able to catch those leads who find your brand attractive enough to have checked out your social media presence.

2. Make impulse buying easier on Pinterest and Instagram.

Very often, "warm" customers are already following your social media channels or looking at your posts; they just haven't committed enough to take the plunge and buy.

Platforms like Pinterest and Instagram, used in the typical fashion, add lots of steps to the buying process and make it difficult. If your potential customers have to click through a generic link in your Instagram bio, then search up the item they want on the site itself, odds are they aren't going to make the effort.

Luckily, new features on both Pinterest and Instagram enable customers to buy products straight from the app. So, start using product pins on Pinterest, and make sure that your website is optimized for the Pinterest buy button. Instagram's equivalent feature, Shopping on Instagram, lets followers buy straight from the feed.

If you use these tools right (and don't overuse them), your "warm" customers will find it much easier to give your company a try.

3. Get people to engage by running a promotion or contest.

Amazon CEO Jeff Bezos once famously said, "Your brand is what people say about you when you're not in the room." In that light, your goal on social media should be to get your customers to do the talking for you -- in a good way.

One of the most effective ways to engage current (and prospective) customers is by running a promotion or contest on your channels. Followers may share this with their friends, who'll share with their friends; and before long you'll have a long list of referrals -- of "warm" customers.

Lance Essinos, online marketer and host of The University of Adversity podcast, said you get bonus points if you expand your promotion to include other businesses. When I reached out to him for comment, he replied in an email: "People are much more likely to act on advice or recommendations from friends they trust.

"That applies to normal referral situations, but it also applies to cross-promotions with other businesses," Essinos wrote. "In effect, the other business has a big group of friends that like them and follow them, and they're recommending you and your business to that friend group. It's a total win-win for creating good relationships with customer leads"

4. Become a thought-leader in your customers' sphere.

One of the biggest characteristics "warm" customers can offer you is that they're often looking for information and answers, but not products.. at least yet. As Facebook's Mark Zuckerberg once said in an interview with Time magazine, "Advertising works most effectively when it's in line with what people are already trying to do."

"Already trying to do" are the operative words here; they describe "warm" customers trying to find answers to their problems. These are people willing to go to a little effort to find the information they need -- so you need to be there with the answers.

Start a blog and focus your content on helping to solve their problems. Boost the exposure of your posts by publishing or sharing on your social channels. The more unique and high-quality your content is, the more awareness and loyalty you'll get from your customers. Soon enough, they'll be buying things on your site.

Guest Authored By Lucas Miller. Lucas is the founder and CEO of Echelon Copy LLC, a media relations agency based in Provo, Utah that helps brands improve visibility, enhance reputation and generate leads through authentic storytelling. Follow Lucas on Twitter.

"So, dive in to building up an impressive social media presence (and marketing to the right customers through it). Yes, it's a process of trial and error. And it takes time and testing to figure out the right way to reach those already looking for what you have to offer. However, with the right tools and know-how, you'll likely find that connecting to the "warm" customers who'll grow your company will only get easier.. -LucasMiller

  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
Follow Me Yonder..                     Instagram

Friday, February 1, 2019

Social Media Trends YOU Should Know In 2019?

14 Social media trends that every marketer should know about in 2019?

Social media is no longer just a trendy marketing tactic—it’s a crucial one. Today’s consumers turn to social media to find brands they can trust, looking for user testimonials, examples of exceptional customer service and more..

To meet these evolving demands, your company must maintain an engaging social media presence that offers customers the brand experience they expect.

We asked a panel of Forbes Communications Council members which social media trends marketers should prepare for this year. Here’s what they had to say.

1. An Increased Demand For Truly ‘Social’ Engagement

People want to do business with companies they know, trust and love. A company that simply uses social media as a medium for advertising is losing out on the most important piece: the “social” aspect, where you have the opportunity to build those all-important connections. In 2019, those companies that engage with their audience will be the ones that win. -Holly Chessman, GlowTouch Technologies

2. A Fading Facebook

Data shows Facebook usage and engagement has dropped significantly: According to the Pew Research Center, 42% of users have taken a break from the site in the past year, and 26% have deleted the app from their phones. This doesn’t mean it’s a dead channel, but it does mean we need to explore alternatives and, if continuing to market via Facebook, need to advertise less and engage more with users to help our brand stand apart from the noise. -Lisa Guyott, College Possible

3. The Growth Of LinkedIn

In terms of underrated social platforms, LinkedIn will be huge in 2019. So few marketers have really taken advantage of LinkedIn as a publishing and content platform, even if they urge a CEO to post occasional words of wisdom. Those who build out a strong LinkedIn strategy will get their brand’s messages seen by a discerning audience craving quality content, advice and opportunities to engage. -Melissa Kandel, little word studio

4. Instagram Stories

No secret here: Instagram Stories continue to gain popularity and increased engagement via organic and paid methods. According to TechCrunch, in June 2018 Instagram exceeded 1 billion monthly users, and according to Business Insider, Instagram Stories draws nearly 400 million users. I would make this an essential in your social media strategy for 2019. -Glenn Gray, Buffalo Agency

5. Interactive Quizzes

Marketers must think about interactive content. Instead of shouting at your consumer, invite them into an experience. Interactive quizzes have taken the marketing world by storm, and software tools like Float IQ and Buzzfeed Quiz Generator make it easy for marketers to execute quizzes across their social channels. Just remember to plug into your e-commerce pages for the quiz reveal to drive sales. -Keith Bendes, Float Hybrid

6. Live Video

Visual is the new content medium on social, with live video being the most compelling way to communicate. Good live video is authentic, doesn’t feel scripted and connects with an individual on a mass audience scale. Marketers should actively use analytics and insights from live video consumption to learn more about their audience and deepen engagement with them. -Sara Larsen, Brightcove

7. Social Media As A Trust-Building Platform

While public use of social media continues to grow, trust in social media has never been lower. Brands need to shift from maximizing their reach on social media to nurturing trust. To be considered an influencer, you’ll want to have more intimate, transparent discussions with your followers. The viral nature of social media will help expose you to a wider audience. -Kara Cowie, SkillPath

8. Consumers As Branded Content Creators

Social media and smartphones have given rise to the era of visual content. In 2019, users will continue to demand highly personalized visual experiences, and traditional brand-centric messaging won’t make the cut. Spend less time creating ineffective content and more time tapping into the free, trusted and authentic user-generated content your customers are creating about your brand every day. -Mallory (Blumer) Walsh, Stackla

9. More Inbound Requests Through Social Channels

The use of social media will not slow down anytime soon. Marketers must be on top of the latest social media tools and platforms so they’re able to quickly analyze trends and respond to customers proactively. Be prepared to see a larger volume of inbound customer requests via social channels. Monitor these channels proactively to respond quickly and keep customers satisfied. -Alex Goryachev, Cisco

10. Brands Using Groups

I think people will spend less time posting publicly online and more time in group chats. In 2019 brands will seek to be a part of the conversation by creating and growing groups built adjacent to their brand. It will be a place where brands can share inside jokes and stories and connect with smaller, dedicated groups of loyal people rather than trying to reach everyone. -JD Prater, Quora

11. Long-Form Content Marketing

The biggest misunderstanding about consumers is that they only engage with short, concise content. The truth is they will engage with what is interesting, no matter how long it is. Scientific evidence is proving that long-form content drives conversion and search engine optimization when done right. More brands and influencers will get into it as a way to tell their impactful stories. -Edward Bourelly, Omni-Culture Marketing, Inc.

12. Voice Search On Social Media

Voice search is already an emerging trend in the tech and internet spaces, but it has yet to make an entrance in the social media world. Voice search will be an integral part of a hands-free experience in tech, and that includes social media. Content marketers should be prepared to create content that can be read, watched and listened to. As it is, most marketers stop short of recorded content. -Jeff Grover, Best Company

13. More Authentic Influencer Marketing

Marketers became enamored with influencers in 2018. Many didn’t understand the importance of partnering with influencers who truly love the brands they’re endorsing. They simply hired people whose followers fit their target demographics. Social consumers are savvy and can sniff out inauthenticity instantly. In 2019, brands that win in influencer marketing will take a more authentic approach. -Ahmad Daher, Denali Advanced Integration

14. More Behind-The-Scenes ‘Reality’

Reality, reality, reality—that’s what we’re all craving. Businesses that embrace social media and are comfortable letting the audience behind the curtain have a tremendous opportunity to significantly increase their brand reach. Most businesses approach social media as another outlet to disseminate an advertisement; however, as consumers, we’re immune to it. -Corey Keating, Equinox Funds

Guest Authored By Forbes Communications Council. Forbes Agency Council is an invitation-only organization for executives in successful public relations, media strategy, creative and advertising agencies. Find out if you qualify. Follow Forbes Agency Council on Twitter.

"Get ready to have your best year on social media yet. Following these tips, not only will you get more likes and follows than ever before, but you'll gain more loyal customers too.." -SyedBalkhi

  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
Follow Me Yonder..                     Instagram