Tuesday, January 15, 2019

How Social Media Changed YOUR Public Relations?


Video: Five ways social media has changed the PR industry..

From instant communication to influencer marketing -- it's no secret that social media has changed the way we see the world. But what does that mean for PRs?

Take a look at the ways social media has changed the PR industry:


Social media is not only becoming an increasingly important part of our personal lives, but also our professional ones -- especially in industries like PR.

Why? Because social media is a platform that allows PR pros to stay on top of current trends, create sound communication strategies for clients and build approachable brands. But in order to leverage the power of this platform, they first need to know how it'll impact their daily operations.






"As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences.." -DeepPatel


  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
Follow Me Yonder..                     Instagram

Thursday, January 10, 2019

YOUR Small Business Communication Strategies?


It's not all about social media: Why you need a more wholesome communications strategy to grow your business..

The over reliance on just social media needs to stop. It's one part of your arsenal, but it shouldn't be your only focus point.



Social media has done a great job of creating disruption to what was once a money-hungry and egotistical industry: media and public relations.

But the dust is finally settling. We're starting to peel back the layers on the tweets, the engagement, the clicks, and the views, and it's not the holy grail that many have been touting it as. As someone who's worked in media for over a decade, I've seen the peaks and troughs of countless campaigns, and the resounding success that can come from people talking about your brand and business- if you use communications effectively.

Notice how I used the word communications, and not media? For too long, we've relied on this outward approach to connecting with stakeholders through a one-way form of communication, and along the way, we've forgotten, especially as entrepreneurs, how much coverage can mean to one individual business. It's one thing if we tell you we're great; it's another if 10 other people validate that on their platform. Entrepreneurs should be great communicators on every platform to get their message and call to action out to their customers - so, where are we missing the mark?



Firstly, the over reliance on just social media needs to stop.

It's one part of your arsenal, but it shouldn't be your only focus point. Crafting captivating images, witty captions, and cohesive feeds may suit certain brands, but for many startups, it may not be the right choice for you. By now, you should have done your homework to know where your customers are most engaging, and how they want you to be a part of that. If not, go back to square one, and narrow down your customers habits. This should be the beginning of your communications strategy- knowing how to get in front of your customers.

If you've spent the time and effort to create a product or service you know people want and need, you should have a fairly good idea of their day-to-day habits, their likes and dislikes, and where they stand demographically, socially, and geographically. Communications strategies take all of these factors into account, and create messages, pieces of information if you will, that specifically speak to your target customer to get them to engage with your product or service. Without these, you have no clear direction to go in, or a way of effectively targeting potential customers for sales.



Secondly, don't overlook traditional media platforms like print, radio, or television.

Established networks allow you to piggyback on their exposure if you have a great story to tell, or a news hook. Your starting up of a company isn't going to be a headline unless you've already exited a previous startup, and your name has already had coverage. However, if the angle or hook is that you've just received another round of funding, or that your product has now been used by 1000 people, and you release data to show that your industry trends are changing, that's something to talk about. Having a good communications strategy in place will allow you to create these types of talking points based on your specific industry.

It's also worth noting that traditional media outlets have embraced the digital age. You now have print magazines with online editions, radio shows that are recorded and placed online as podcasts, TV shows, etc. on social media platforms. It's a kill-two birds- with-one-stone strategy: create a convincing hook to attract attention from producers or editors, get coverage in print or on a live broadcasting show, and you'll automatically appear on their digital channels. Not only that, but a new study by YouGov shows that "local newspapers are the most trusted source for local news and information, and more than three times more trusted than social media sites."



Third, it's important to know that you as a founder are the very first ambassador for your brand, and your employees should be too.

It's a theme emerging from Silicon Valley whereby employees are invested and engaged in the overcall company mission, and by getting that by in from day one, you create loyal brand ambassadors for life. That is well before you even take your product to market.

Think of the likes of Uber, Google, or Bumble.

These companies have all showcased their employees at tech conferences, industry events, and panel discussions to represent the brand in front of hundreds of thousands of people, and that type of coverage stamps your market on the world stage.



At the end of the day, we're in the business of making money, and having a return on our investments.

Would you rather have 10,000 likes, or $10,000 in the bank? If the latter is the case, then it's worthwhile investing in a communications strategy to be able to effectively connect with your customers. If your focus is solely on creating a captivating Instagram feed, then you're just creating a captivating billboard for your business. It's time to start thinking about investing your time gaining coverage in other media channels that have a captive audience, and then converting those fans into customers.

Guest Authored By Anna Roberts. Anna is a radio and TV presenter in Dubai, & founder of Nudge, a communications advisory specializing in public speaking and media training. Anna has interviewed the worlds most high profile sports stars and corporate leaders and believes that business success stems from authentic and effective communication. Her belief is that everyone should have the tools and confidence to give their ideas a voice, from entrepreneurs pitching for investment through to keynote presentations. See her work across print regional publications and online on her website where she discusses everything from how to handle a media scrum through to elevating your confidence on stage. Follow Anna on Twitter.





"The over reliance on just social media needs to stop. It's one part of your arsenal, but it shouldn't be your only focus point.." -AnnaRoberts


  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
Follow Me Yonder..                     Instagram

Wednesday, January 2, 2019

2019 Social Media Trends To Watch For?


10 Social media trends to watch in 2019..

Users are increasingly leery of the information on social media.



As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences.

Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture consumers' attention and dollars need to keep in touch with how their audiences utilize these platforms. The bottom line is that, as trends evolve on social media, so must the corresponding marketing.

With the start of a new year, it's time to look into the crystal ball of emerging trends on social media. What is going to influence social media users? What does this mean for brand marketing? And what do we need to be aware of to stay current and relevant in 2019?

Here are the top 10 social media trends to keep an eye on in the new year.



1. Rebuilding Trust in Social Media Platforms

Social media platforms continue to grow annually -- in fact, Facebook has more than 2 billion active users each month. However, the picture isn't entirely rosy. Consumer confidence in social media is on shaky ground.

Users are growing increasingly leery of the information they find on social media. And marketers may be contributing to the situation when they fail to properly label paid advertising posts or they bombard a platform with targeted ads that overwhelm users. All of this can leave users feeling distrustful of both the brand and the platform.

Younger generations have little tolerance for marketing that comes off as disingenuous. Brands will need to look for ways to build consumer trust. That means focusing on ways to authentically connect with audiences, and ways to highlight their humanity. Brands need to connect with their audiences on a meaningful level. No one likes being constantly swamped with ads. Even worse is when you're being marketed to and don't even realize it.



2. Social Media Is About Storytelling

Social media's popularity is rooted in the fact that it allows us to share our life experiences with friends and families. We get to tell our stories through our posts, and we get to see a snapshot of everyone else's lives through our news feeds. At first, that was through written posts and photos, but video content is increasingly popular.

Social media is adapting, embracing new ways to allow people to tell their stories and share their narrative with the world. Instagram, Snapchat and Facebook are embracing this trend, and it's changing the way we consume social media content.

This opens the door for brands to share more human stories of their own, which will inspire audiences to try out their product. Storytelling feels real, immediate and personal, but it also demands a mix of more time-intensive video, images and graphics, and requires brands to be more creative and thoughtful in the intent.


3. Build A Brand Narrative

Along with honing their human stories, businesses are going to need to build a strategic narrative behind their brand. Narratives capture moments and experiences shared between a user and a product; they're the conversations that are occurring, and they're often about trying to create a broader, more positive change.

These narratives can be distributed through social media and digital media, and they reflect what a brand's community is saying about them. If a brand can build a larger story, it will have a better chance of success.

Brand narratives need to be compelling and lead audiences to an action. Evaluate your brand story, and ensure it is inspiring and stands out against the messiness of other social media content.



4. Quality And Creativity Over Quality

Marketers often have a knee-jerk reaction to trends by flooding platforms with mediocre and uninspired content in hopes of riding the trend wave.

Would-be customers react by tuning out and quickly dismissing subpar messaging. The threshold for gaining customer attention and trust has grown exponentially. Marketers who hope to gain consumer consideration must be willing to go the extra mile in creating engaging content.

The bottom line is, to have an impact, brands must be purposeful and creative. Less content, if it's created thoughtfully and is well-positioned, will have greater impact than an abundance of content that is uninspired, heavy-handed or seen as shallow or dull.



5. Put A Human Face To Your Brand

Personal branding is a must on social media. Putting a real, human face to a brand is key in building trust and loyalty, especially for small, relatively unknown businesses.

Personal branding gives a business a human element that will naturally connect customers and make the brand seem more relatable. Businesses that learn to foster their human element will have a real advantage over those who hide behind a logo.

One popular trend in humanizing a business is to promote the personal brand of the business owner or a high-level leader. This can be done through guest blogging, podcasts and webinars. Giving the public an up-close view of the company's leader can strengthen its brand reputation.



6. Influencers Continue To Grow Their Communities

Influencer marketing continues to develop and grow on social media platforms. Influencers are social media figures who have gathered a defined community around themselves.

Their large followings (which can range from the thousands to over a million viewers) give them influence over others. They can be incredibly effective as salespeople because we inherently trust the people we follow on social media.

Much like personal branding, when done well influencer marketing gives a human voice to brands. Influencer marketing is less direct than traditional forms of advertising, but it can effectively create authentic ways of connecting with customers.



7. Selfie Videos And Branding

The selfie culture continues to flourish on social media, with the popularity of selfie photo evolving into the self-recorded video. These "selfie videos" are drawing high user interest on social media. Like the selfie photo, the selfie video allows users to capture a moment in time, but the video format allows users to communicate in a deeper and more personal way than a photo ever could. Selfie videos tend to be short and feel more immediate than a written post with a photo.

Businesses need to take note: viewers spend hours watching friends' videos on Snapchat, Instagram and Facebook. Brands would be wise to look for ways to incorporate first-person "selfie video" content as part of their marketing strategy.

Traditional advertising can be off-putting to younger audiences, who are more cautious about their purchases and want a more authentic experience with their brands. The selfie video can help a brand seem more relatable and trustworthy.

Related Article: YOUR Video Content Is King?


8. Segment Your Social Audiences

While brands talk about their customers and audiences, the reality is that most businesses will have multiple audiences. Segmentation is the process of organizing your audience into manageable groups (or segments) so you can tailor your messaging and communications to the preferences of each group.

Social media is most effective when you segment your audiences so you can be relevant to the right groups of people at the right time.

Making assumptions about your audience and lumping them all together could limit your ability to reach more people. So the more you know about your audience and the various groups that make up your audience, the better you can adjust your messaging and narratives to fit each segment.


9. Hyper-Targeted Personalization

Customers have come to expect brands to tailor special offers and discounts to their wants and needs. To keep up with expectations, businesses need to step up their game when it comes to targeted advertising. Nearly every social media platform offers some level of audience filtering when you opt to pay for advertising. These options range from simple geographic targeting to advanced filters that refine audiences into highly specific segments.

In the coming year, brands will increasingly turn to hyper-targeted personalization to reach their audiences. This is often achieved through retargeting or remarketing ads. Ever wonder why you're seeing an ad on your social media site for something you were shopping for earlier? That's hyper-targeted personalization at work.

Using "cookies" while you browse online, marketers collect data on users, such as online habits, the area they live in and any other pertinent information. But marketers will need to find a balance between being too pushy and being able to offer personalized advertising that will genuinely interest customers.



10. Know Your Platforms

Businesses should carefully consider which social media platforms to focus on, as each platform tends to be used by different groups. For example, over 80 percent of Pinterest users are female, and more than 50 percent of users are from the US. So, if a brand is targeting American women, posting on Pinterest could help isolate that group.

Meanwhile, Snapchat users tend to be younger than those who use Facebook. And career-focused professionals spend more of their time on LinkedIn. Brands that use multiple platforms should use these distinguishing characteristics to decide where to post content and on which platforms to focus the majority of their marketing efforts.

Guest Authored By Deep Patel. Deep is the author of A Paperboy's Fable: The 11 Principles of Success. The book was dubbed the #1 best business book in 2016 by Success Magazine and named the best book for entrepreneurs in 2016 by Entrepreneur Magazine. Follow Deep on Twitter.





"As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences.." -DeepPatel


  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
Follow Me Yonder..                     Instagram