Wednesday, May 23, 2018

A Look Into Future Social Media Trends?

5 Social media trends that will be hot in 2018..

Important and happening things on social media in the immediate future and the potential they have.

From a bunch of online platforms that started off merely so that people could remain connected, social media has evolved into an industry of endless possibilities that was worth over 28 Billion Dollars in 2017.

But for one of the fastest growing industries today, social media is still quite the game of cat and mouse with trends that change every year and businesses trying to latch on to these trends at the right moment.

So with 2017 tagged and bagged, what does the year look like on the social media space. Here are five trends I am certain will be hot in 2018!

1. Resurgence of Independent Content Creators and Bloggers

Branded content became mainstream on social in 2016 but 2017 saw the social media space literally exploding with it. Easing off the branded content fatigue this year, bloggers and micro-publishers will be a huge trend and a much-needed relief to say so.

With average engagement rates almost thrice as much as branded content, bloggers and micro influencers are creating content that is certainly at par with content agencies and publishers, and this is certainly the year of their resurgence.

2. The Year of Volatile Content

In just a year of its launch in August 2016, Instagram stories had over 200 million daily active users, and we already know how popular Snapchat is. Adding to the trove of volatile content, Facebook recently announced that they are inches away from launching desktop uploads for their stories.

Sum all of this up and one thing is certain -- 2018 is the year of volatile content and why not.

After all, variety is the spice of life isn't it!

3. VR - Finally!

Virtual Reality has been touted as the next big thing for a while now but 2018 is the year that brands will be able to leverage its power and connect to users on an experiential level.

Social media platforms have already proven how useful they are for content driven campaigns and VR takes the content experience to the next level altogether.

For example: reading about how a university's new campus makes it THE place to be is a great way to connect with prospective students but giving them a VR tour of the campus on their Facebook timeline immerses them in the experience you actually want to provide.

4. Social is LIVE

As the focus of social moves from millennials to Gen Z, a generation notorious for their low attention spans, live streams have become a rage. Besides, with brands investing a lot in video capabilities, live streaming and HERE & NOW content will become one of the most definitive trends on social media this year.

What's really making live content a big rage is the fact that it gives brands a better insight into their audience engagement since it's highly likely that an audience is paying attention to your content if they are willing to spare time and watch it when it's live.

5. Gamification and Leaderboards

Rewarding participatory behavior from audiences is a trend that has been around for a long time and now it's taking the world of social media by storm. The trend of rewarding positive brand interactions and getting audiences to compete for top honors has led brands to social media success in 2017, a trend that's only going to get bigger in 2018. Besides with the advent of connected apps on social media and communities of engaged audiences, gamification and leader boards will be immensely popular in 2018.

Guest Authored By Ankit Khare. Ankit is a digital media specialist with a proven record of success in Online Advertising, Media sales, and Digital marketing.He is well-versed with the emerging E age Media space and have rich experience on various online advertising platforms like Google Adwords, Facebook, Google Adsense, Global Ad exchanges, behavioral Re-targeting, Ad networks, Email marketing, Affiliate Marketing etc. He is currently heading Unipro Education a Digital Media Company, which is set to offer strategic digital media solution to education category advertisers in emerging markets. Follow Ankit on Twitter.

"As the social media industry is poised for yet another year of staggering growth, 2018 promises to be a year of content in motion, with video leading the way. Indeed, we have a come a long way from the kitten video rage started by 9gag back in the day! -AnkitKhare

    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
    Follow Me Yonder..                     Instagram

    Monday, May 21, 2018

    YOUR Engaged Social Media Employees?

    Employees who use social media for work are more engaged -- but also more likely to leave their jobs..

    Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems.

    Related Article: Making Social Media Work For YOUR Company?

    Research has shown that 82% of employees think that social media can improve work relationships and 60% believe social media support decision-making processes.

    These beliefs contribute to a majority of workers connecting with colleagues on social media, even during work hours.

    Employers typically worry that social media is a productivity killer; more than half of U.S. employers reportedly block access to social media at work. In my research with 277 employees of a healthcare organization I found these concerns to be misguided. Social media doesn’t reduce productivity nearly as much as it kills employee retention.

    Related Article: How To Up YOUR Social Media Game?

    In the first part of the study I surveyed the employees about why and how they used platforms like Facebook, Twitter, or LinkedIn.

    Respondents were then asked about their work behaviors, including whether they felt motivated in their jobs and showed initiative at work.

    I found that employees who engage in online social interactions with coworkers through social media blogs tend to be more motivated and come up with innovative ideas. But when employees interact with individuals outside the organization, they are less motivated and show less initiative. These findings suggest that the effects of social media depend on who employees interact with; employees who interact with their colleagues share meaningful work experiences, but those making connections outside the organization are distracted and unproductive.

    Related Article: Successful Social Media For YOUR Small Business?

    In the second part of the study I found that employees using social media were more likely to leave an organization.

    This may be because they were more likely to engage with potential new employers than their less social peers. In my study, 76% of employees using social media for work took an interest in other organizations they found on social media, compared to 60% of employees using social media only for leisure.

    When I examined how respondents expressed openness to new careers and employers, I found that they engaged in some key activities including researching new organizations and making new work connections. The chart below shows how respondents from both groups—those who used social media at work and those who didn’t– engaged in these activities.

    Related Article: YOUR Social Media And Brand Future?

    These findings present a conundrum for managers:

    Employees using social media at work are more engaged and more productive, but they are also more likely to leave your company.

    Related Article: YOUR Social Media Virtual Storefront?

    Managers can address this problem in two ways.

    First, managers should implement solutions that neutralize the retention risk caused by social media. They can leverage social media training to make employees focus on positive social media behaviors, like collaboration, which can increase satisfaction and attachment, countering turnover risks.

    Second, managers can turn the threat into an opportunity. Managers can create social media groups in which employees will be more likely to collaborate and less likely to share withdrawal intentions or discussions about external job opportunities.

    Managers can use social media to directly reduce turnover intentions, by recognizing employees’ accomplishments and giving visibility to employees’ success stories.

    Guest Authored By Lorenzo Bizzi. Lorenzo is an assistant professor in the Department of Management at California State University, Fullerton.

    Related Article: Marketing Strategies To Transcend YOUR Industry?

    "This approach has the added benefit of serving as a recruiting tool: If, on one side, the use of social media can make your employees leave the organization, on the other side, the same use of social media from employees of other organizations could attract them to your organization.." -LorenzoBizzi

      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Follow Me Yonder..                     Instagram

      Friday, May 18, 2018

      Building Trust For YOUR Social Media Brand?

      3 Ways leading brands build trust via social media..

      Without frequent interaction with customers, some organizations face uphill battles.

      One of the biggest selling points of social media for brands is that it allows for the natural fostering of trust.

      For brands that operate in taboo/highly scrutinized industries like credit repair or pharmaceuticals, the value of social media can’t be overstated.

      When you study certain industries, you’ll notice that there are particularly warm connections between businesses and their consumers. For example, the coffee shop down the street from you—the one that’s been there for decades—has no trouble building trust with customers.

      Then there’s your favorite online retailer, where you shop for shoes multiple times per year. Again, there’s a familiarity that exists and it drives trust.

      But then you have those companies that consumers only interact with every so often.

      And if they happen to be in an industry that’s highly scrutinized, customers approach them with trepidation and skepticism. There certainly isn’t any trust in the relationship.

      The pharmaceuticals industry is a great example. According to one report, just 31 percent of people believe the industry has a great reputation. While there are some reasons to distrust certain companies in the pharma industry, there are also plenty of reasons to believe in them. But without frequent interaction with customers, these organizations face an uphill battle.

      The credit-repair industry is another good example. Credit-repair scams are rampant—so much so that there’s a Credit Repair Organization Act that bans credit-repair companies from misleading clients about their services. But not all of these companies are bad.

      In fact, there are a number of highly rated credit-repair companies that help people get back on track.

      The problem is that most people only interact with these companies once or twice in their lifetime, so a single negative exchange can destroy trust indefinitely.

      If you operate in an industry like this, then you know just how challenging it can be to overcome the negative stigma your business is associated with and build trust with your target market. Thankfully, it’s not impossible.

      With social media, you’re able to interact with your target audience and control your image and voice—even when they aren’t directly engaging with you in a transaction. By no means is it easy, but the channel exists, and you have the chance to utilize it.

      The exact methods you use will depend on a number of unique factors, but here are three specific methods you can use for building trust via social media.

      Publish Honest Content

      For starters, you have to publish honest content. Honest content is content that comes from the heart. It’s stuff that you write and publish without sending it through five or six different departments, where it gets stripped down and generalized by people who want a pristine brand image. Honest content is more like a journal entry and less like a landing page that’s been A/B-tested to the max.

      Directly Engage Followers

      The second piece of advice is to directly engage your followers. Remember that social media is a two-way street and that you have to give as much as you take.

      Ask your followers questions. Respond to their comments. Like and comment on other profiles. All of these actions will show that you’re there to participate, and not just to advertise.

      Host Livestreamed Video

      If you want to kick things up a notch and take your social media efforts to the next level, consider giving livestreamed video a try. Livestreamed video—whether via Facebook Live or Twitter’s Periscope — is extremely popular right now and has been shown to boost engagement by significant levels.

      From a trust-building perspective, it tears down walls and puts you directly in front of your customers. This can help you humanize your brand and establish more meaningful connections. Give it a shot.

      Guest Authored By Larry Alton. Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow Larry on Twitter.

      "Social media isn’t a channel for bombarding people with advertisements and self-serving content. While you have the freedom to use it in any way you please, it’s most effective when utilized as a tool for increasing trust—particularly if you’re in a highly scrutinized industry like pharmaceuticals or credit repair.

      Are you making the most out of it?" -LarryAlton

        • Post Crafted By:
          Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
        Follow Me Yonder..                     Instagram