Monday, November 19, 2018

YOUR New Social Media Platform Tools?

20 New tools from social media platforms..

By following the launches and updates of social media platforms, merchants can discover new ways to reach customers and prospects.


AI and merchant deals in Marketplace. Facebook has introduced new features that use artificial intelligence for price range suggestions and auto-categorization. Facebook is testing camera features for using AI to suggest items users could be interested in. Also, Facebook has added a variety of content from businesses, including cars, home rentals, and home services, as well as shopping and deals from ecommerce merchants.

Premieres for interactive video. Facebook has launched Premieres, a new interactive video format that lets publishers and creators release a pre-recorded video as a live moment so that fans can interact and experience new videos together. Users can schedule a Premiere a week in advance. This creates a post about an upcoming video and a place you can point fans to. Facebook has also launched video polls to all pages. Polls are now available on live videos and videos on demand through the Live API and publishing tools.

Facebook Groups and 250-person chat rooms.Facebook is rolling out the ability for Facebook Groups members to launch group chats that up to 250 members can join. Members can also start audio or video calls with up to 50 members.

Apps for Analytics. For iOS and Android, the Facebook Analytics app enables you and your team to stay on top of your growth, engagement, and monetization efforts on the go. This is a companion app to your Facebook Analytics web product.

New features for Facebook Workplace. At its Flow 2018 conference, Facebook announced several new features for its Workplace platform for businesses, including the ability for people who are in multi-company groups to work together using Workplace Chat. Also, Facebook Workplace has added algorithmic sorting and Safety Check to monitor the security of employees.


Shopping in Instagram Stories and Explore. In early 2018, Instagram began to expand its shopping features. Now, all business approved for shopping on Instagram have access to shopping in Stories. Businesses can add product stickers in stories, so they can easily integrate products into their Stories' content. Instagram is also testing a topic channel for shopping in Explore. The shopping channel will be based on each user's shopping interests and will display shopping posts from a variety of businesses that users may like, giving them the opportunity to discover new businesses.

Instagram's Shopping in Stories

Instagram Analytics. Facebook Analytics has now added Instagram account analytics, as well as advanced page analytics, to see how content and channel strategies are driving business results.

Discover whether people who comment on or like Instagram posts have higher retention rates. Compare the lifetime value of people who interact with your Instagram account to those who don't.

Nametag. To make connecting and sharing with friends even easier, Instagram has launched "nametag," an easy way to add friends in person. A nametag is a customizable identification card that allows people to find your Instagram profile when it’s scanned.


New ways to shop. Pinterest has debuted several new commerce solutions, such as its Lens camera for product search. In October, Pinterest launched new shoppable product pins with up-to-date pricing and stock information, with links to the checkout page on the retailer’s site. Also, a new shopping recommendations section can now be found beneath style and home pins to browse similar items across multiple brands.

Promoted Carousel. With this new ad format, businesses and brands can use up to five images within one ad to tell stories on Pinterest. Present a product’s numerous features, drive additional purchases by showing multiple items in a pin, or increase awareness with a multi-image brand story.

New measurement solutions. Pinterest has announced new partnerships with Oracle Data Cloud’s Moat Measurement for viewability and NinthDecimal for foot traffic. Moat Measurement will help marketers see the impact of a visual-first platform, and NinthDecimal analyzes ad impressions and corresponding foot traffic.


New features in Google My Business app. Google has revamped its My Business app. It now features a new "customers" tab for businesses to see followers, reviews, and messages in one place. A new "for you" tab displays posts from businesses a user follows. Users can also use the message button on Google Maps and Google Search to reach out directly to businesses, which in turn can respond directly via the app.

New follow features in Maps. Users can now follow places right from the app. Once you’ve followed a place, news from it — events, offers, other updates — will appear in the "for you" tab. If users prefer to find out about new businesses, they’ll start seeing profiles for places before they even open on Google Maps for Android and mobile search.

AMP Project opens model. Google is changing to an open governance model for the Accelerated Mobile Pages project. The open-source change will encourage a wider variety of voices at all levels of participation, including code contributions. It should also increase the pace of development and adoption of AMP for businesses.


Snap rolls out visual search. Snap has launched visual search, to search for products on Amazon right from the Snapchat camera. Point the camera at a physical product or barcode, and press and hold on the camera screen. When the item or barcode is recognized, an Amazon card will appear on-screen, surfacing a link for that product or similar ones available on Amazon.

Snap Camera for Lenses. Snap has launched Snap Camera, a free desktop application that invites users to experience the fun of Lenses while using their computer. Choose from thousands of Lenses, including classics made by Snapchat as well as new designs created daily by the Lens Creator community through Lens Studio.


Periscope introduces chat moderators. Periscope, the live streaming app, now allows users to assign chat moderators to monitor comments and mute audience members. When one of your moderators mutes someone in your audience, they will not be able to chat for the remainder of your broadcast. At the end of the broadcast, see a list of the muted viewers, and choose to block them from joining future broadcasts.

Weebly updates ecommerce tools. Ecommerce and marketing website platform Weebly has released an updated suite of ecommerce tools with expanded social features. With Facebook Messenger now embedded into Weebly sites, you can rapidly reply from any device to inbound questions about products and approve customer reviews from mobile the moment they are submitted.

Skype adds call recording. Skype has introduced call recording to record meetings with your colleagues or capture special moments with friends and family. As soon as you start recording, everyone in the call is notified that the call is being recorded. If you are on a video call, Skype will record everyone’s video as well as any screens shared during the call. After the call, you can save and share the recorded call for the next 30 days.

Guest Authored By Sig Ueland. Sig is a contributing editor for Practical Ecommerce. He lives in Minneapolis. He has written for In These Times, Third Word Magazine, and Utne Reader. Sig holds an M.F.A. in Screenwriting from UCLA's School of Theater, Film and Television. Also he is an alumnus of The Second City Conservatory in Chicago. Follow Sig on Twitter.

"By following the launches and updates of social media platforms, merchants can discover new ways to reach customers and prospects.." -SigUeland

    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
    Follow Me Yonder..                     Instagram

    Friday, November 16, 2018

    YOUR Augmented Reality Social Media Marketing?

    AR And Social Media: Is Augmented Reality The Future Of Social Media?

    Augmented reality (AR) is already impacting social media – and its done so for years now. In fact, it seems like AR is taking over the most popular social networks in the world.

    Facebook, Instagram, Snapchat – and new AR technology is introduced all the time.

    The big question is though, how will it continue to impact social media? Brands and marketers in particular need to know these answers if they are going to be at the forefront of AR in social media and find new ways to boost their sales.

    So, is augmented reality the future of social media? And how will it affect brands and marketers?

    What Is Augmented Reality?

    Augmented reality is often confused with virtual reality, but the two are quite different technologies. While sure, there are certain similarities, virtual reality implies creating a whole new world from scratch – a simulation of the real and the imagined world, whether it’s going back in time to walk with dinosaurs in realistic landscapes, or travelling to an imagined future where nothing feels familiar.

    Augmented reality on the other hand, takes the real world and projects virtual, computer-generated augmentations to it, in order to enhance our experiences.

    Like when you can see the world around you from your phone camera, along with Pokemons running around.

    Or when you take a picture of yourself with a virtual top hat and a moustache to share with your friends and followers.

    Or when a healthcare professional can better explain their work to their patients with interactive 3D projections.

    While many still see augmented reality as a means for harmless fun, whether it’s a cute little game or an exciting photo filter, the potential for this technology is absolutely amazing – it’s already disrupting numerous industries, including healthcare, education, navigation, manufacturing, marketing and so many more. And, of course, it will continue to do so at a very rapid rate as the technology evolves and it becomes more accessible.

    When it comes to social media, it’s already quite clear that AR and social work very well together.

    The question is, how will this change in the future? Will AR have an even bigger impact on social media as AR evolves?

    Even more so…is AR the future of social media?

    Augmented Reality And Social Media

    AR is already closely intertwining itself within social media, in large part due to Snapchat. In fact, much of AR’s popularity is due to Snapchat, although Pokemon Go has certainly had its own great impact:

    --Snapchat users can bring life to their updates with AR filters and lenses, and they can even create their own.
    --Snapchat users can play games with other users and friends with Snappables, which are essentially AR selfie games.

    --You can turn yourself into a 3D Bitmoji and insert yourself in the real world.
    --Plus, Snapchat recently released several features called Shoppable AR which allow brands to promote their websites and sign up pages, to share a video and to get people to install their apps. In other words, to give you a practical example, consumers can try out a brands’ products using a lens and then the retailer will be able to direct the consumers to where they can actually buy that product.

    Snapchat has found multiple ways to implement AR in ways that felt organic to its users, instead of forcing AR down people’s throats; and even if in the past year or so Snapchat has certainly had its share of issues and it’s still losing users, it’s not because of the AR technology that it is happening.

    In fact, it’s largely because other popular social networks like Instagram are adapting Snapchat's features to their own platforms.

    And it’s not just Instagram and Snapchat who are using AR to enhance the user experience, but Facebook too. In fact, the platform recently introduced the so-called Facebook AR Studio, a very powerful tool for developers and artists who want to build their own interactive Facebook camera experiences – and soon, they’ll also have access to other Facebook products like Instagram and Facebook Messenger.

    Will AR Take Over In The Future And How Will It Affect Other Brands?

    Considering how much AR is a part of social media today, the answer feels very obvious: augmented reality will continue to be a huge part of our everyday lives, including, of course, social media.

    And no-one will rejoice in this more than brands and marketers who will have new ways to promote themselves and their products or services in unique, exciting and engaging ways:

    --AR virtual stores on social media: consumers can already buy products via social media, but with AR, this could turn into a much more engaging experience. People won’t even have to visit a brands’ physical stores any longer – they’ll be able to step into your virtual store, try out your products and buy them directly online (it will be very interesting to see how many impulse purchases this will lead to!
    --AR and live events: what if you could attend an event from the comfort of your own home? Or play AR games with other fans? This technology is already being implemented by different organisations and brands such as the PGA Tour, for example; fans could download the AR app and start engaging with the event and the ShotLink player data in unique ways – all they really needed was their phone, the app and a flat surface:

    --AR videos: brands will be able to further engage their audiences by creating interactive AR videos; there are many different ways that they can use these videos, such as to show customers how to use their products or how to make the most of them. Or, if they’re selling a service of any kind, AR videos can help show people what the user experience would be like if they bought the service.
    --More brand awareness: a great AR experience is highly shareable. Meaning, if you create amazing AR experiences for your audience (such as lenses, games and other interactive AR experiences), people will want to share the results with their audience – this is incredible news for brands and marketers as it’s basically word-of-mouth and UGC (user generated content) on steroids.

    Guest Authored By Lilach Bullock. Lilach is an entrepreneur and passionate blogger for over a decade, during which time She has written thousands of articles on her blog and many other publications. Her Forbes column is all about helping businesses market themselves, whether entrepreneurs or start-ups, enterprises, and everything in between. If she's not blogging, she loves speaking at events all over the world, spending time with her daughter, and when time permits, she's also a big fan of Zumba. Follow Lilach on Twitter.

    "Augmented reality already is heavily linked to social media because of Snapchat and more recently, Instagram and Facebook. Plus, these top social networks are very much encouraging people to not only use their AR features as much as possible, but even to create their own AR experiences by giving the tools they need to build AR camera lenses and effects.

    Brands, too, are starting to embrace this technology more and more, but the biggest changes will likely come when the technology becomes more accessible – the days when most consumers will try out products using their cameras via a Facebook Page are right around the corner.." -LilachBullock

      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Follow Me Yonder..                     Instagram