Tuesday, February 5, 2019

Finding YOUR 'Warm' Ecommerce Customers?

4 Simple ways to use social media to find 'warm' ecommerce customers..

These 'warm' customers are just like GoldiIocks -- interested in the porridge that's 'just right.' They're also exactly the people you want to target.

Back in the good old days, businesses drove commerce by buying ads in the local newspaper, renting space on a billboard or calling people out of a phone book.

Customers came to a physical storefront to do their shopping, and each business had a very limited geographical sphere that it worked in.

What a different world we have today: Many businesses don't have a physical storefront or even see their customers. They sell to people all over the planet, and instead of buying ad space in the local paper, they compete for SEO rankings.

As the world of commerce continues to change, the role of social media in that world has only become bigger. The average person in 2018 spent 45 minutes on social media every day, and the trend toward shopping online straight and even getting there direct from social media sites continues to grow. Already, companies without a social media presence are starting to seem irrelevant.

Of course social media platforms are packed with all kinds of people, but as the leader of an ecommerce business, you probably know that most of those people shouldn't concern you. Instead, your main source of growth is going to come from the golden and sometimes elusive "warm" customer.

You know who these people are: people with whom you already have at least a fledgling relationship.

They know about your brand; they may follow you on social media; they just haven't bought anything -- yet. Though other customers have their good points, "Goldilocks" should be your focus when you're building up your customer base. Aim for the porridge that's not too hot (current customers who have already bought), not too cold (people with no knowledge of or interest in you), but just right.

The problem is, it can be tricky finding these warm customers. Sure, you're checking your follower lists and website traffic. But what exactly do you look for? What can you do to help them take the next step and buy?

Here are a few ideas to help you find them among the social media crowds:

1. Take advantage of all of Facebook's nifty tools.

Though most companies have a Facebook page and use the platform for paid advertising, few have taken the time to figure out how useful some of the platform's analytic tools actually can be.

If you set up a Facebook pixel to track your website traffic (and online store purchases), you can later use that data to target your social media advertising directly at the people using your site.

You can also use Facebook to create lookalike audiences, where you take an audience you already know (people who have already purchased from your store, for example) and set Facebook to target users most similar to that audience. This means people of a similar age, interests and demographics; these are the audience members already "warmer" to you than the average Joe.

Last, you can create audiences on Facebook based on their engagement. Target people who have interacted with your Facebook page or Instagram business profile before, and you'll be able to catch those leads who find your brand attractive enough to have checked out your social media presence.

2. Make impulse buying easier on Pinterest and Instagram.

Very often, "warm" customers are already following your social media channels or looking at your posts; they just haven't committed enough to take the plunge and buy.

Platforms like Pinterest and Instagram, used in the typical fashion, add lots of steps to the buying process and make it difficult. If your potential customers have to click through a generic link in your Instagram bio, then search up the item they want on the site itself, odds are they aren't going to make the effort.

Luckily, new features on both Pinterest and Instagram enable customers to buy products straight from the app. So, start using product pins on Pinterest, and make sure that your website is optimized for the Pinterest buy button. Instagram's equivalent feature, Shopping on Instagram, lets followers buy straight from the feed.

If you use these tools right (and don't overuse them), your "warm" customers will find it much easier to give your company a try.

3. Get people to engage by running a promotion or contest.

Amazon CEO Jeff Bezos once famously said, "Your brand is what people say about you when you're not in the room." In that light, your goal on social media should be to get your customers to do the talking for you -- in a good way.

One of the most effective ways to engage current (and prospective) customers is by running a promotion or contest on your channels. Followers may share this with their friends, who'll share with their friends; and before long you'll have a long list of referrals -- of "warm" customers.

Lance Essinos, online marketer and host of The University of Adversity podcast, said you get bonus points if you expand your promotion to include other businesses. When I reached out to him for comment, he replied in an email: "People are much more likely to act on advice or recommendations from friends they trust.

"That applies to normal referral situations, but it also applies to cross-promotions with other businesses," Essinos wrote. "In effect, the other business has a big group of friends that like them and follow them, and they're recommending you and your business to that friend group. It's a total win-win for creating good relationships with customer leads"

4. Become a thought-leader in your customers' sphere.

One of the biggest characteristics "warm" customers can offer you is that they're often looking for information and answers, but not products.. at least yet. As Facebook's Mark Zuckerberg once said in an interview with Time magazine, "Advertising works most effectively when it's in line with what people are already trying to do."

"Already trying to do" are the operative words here; they describe "warm" customers trying to find answers to their problems. These are people willing to go to a little effort to find the information they need -- so you need to be there with the answers.

Start a blog and focus your content on helping to solve their problems. Boost the exposure of your posts by publishing or sharing on your social channels. The more unique and high-quality your content is, the more awareness and loyalty you'll get from your customers. Soon enough, they'll be buying things on your site.

Guest Authored By Lucas Miller. Lucas is the founder and CEO of Echelon Copy LLC, a media relations agency based in Provo, Utah that helps brands improve visibility, enhance reputation and generate leads through authentic storytelling. Follow Lucas on Twitter.

"So, dive in to building up an impressive social media presence (and marketing to the right customers through it). Yes, it's a process of trial and error. And it takes time and testing to figure out the right way to reach those already looking for what you have to offer. However, with the right tools and know-how, you'll likely find that connecting to the "warm" customers who'll grow your company will only get easier.. -LucasMiller

  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
Follow Me Yonder..                     Instagram

Friday, February 1, 2019

Social Media Trends YOU Should Know In 2019?

14 Social media trends that every marketer should know about in 2019?

Social media is no longer just a trendy marketing tactic—it’s a crucial one. Today’s consumers turn to social media to find brands they can trust, looking for user testimonials, examples of exceptional customer service and more..

To meet these evolving demands, your company must maintain an engaging social media presence that offers customers the brand experience they expect.

We asked a panel of Forbes Communications Council members which social media trends marketers should prepare for this year. Here’s what they had to say.

1. An Increased Demand For Truly ‘Social’ Engagement

People want to do business with companies they know, trust and love. A company that simply uses social media as a medium for advertising is losing out on the most important piece: the “social” aspect, where you have the opportunity to build those all-important connections. In 2019, those companies that engage with their audience will be the ones that win. -Holly Chessman, GlowTouch Technologies

2. A Fading Facebook

Data shows Facebook usage and engagement has dropped significantly: According to the Pew Research Center, 42% of users have taken a break from the site in the past year, and 26% have deleted the app from their phones. This doesn’t mean it’s a dead channel, but it does mean we need to explore alternatives and, if continuing to market via Facebook, need to advertise less and engage more with users to help our brand stand apart from the noise. -Lisa Guyott, College Possible

3. The Growth Of LinkedIn

In terms of underrated social platforms, LinkedIn will be huge in 2019. So few marketers have really taken advantage of LinkedIn as a publishing and content platform, even if they urge a CEO to post occasional words of wisdom. Those who build out a strong LinkedIn strategy will get their brand’s messages seen by a discerning audience craving quality content, advice and opportunities to engage. -Melissa Kandel, little word studio

4. Instagram Stories

No secret here: Instagram Stories continue to gain popularity and increased engagement via organic and paid methods. According to TechCrunch, in June 2018 Instagram exceeded 1 billion monthly users, and according to Business Insider, Instagram Stories draws nearly 400 million users. I would make this an essential in your social media strategy for 2019. -Glenn Gray, Buffalo Agency

5. Interactive Quizzes

Marketers must think about interactive content. Instead of shouting at your consumer, invite them into an experience. Interactive quizzes have taken the marketing world by storm, and software tools like Float IQ and Buzzfeed Quiz Generator make it easy for marketers to execute quizzes across their social channels. Just remember to plug into your e-commerce pages for the quiz reveal to drive sales. -Keith Bendes, Float Hybrid

6. Live Video

Visual is the new content medium on social, with live video being the most compelling way to communicate. Good live video is authentic, doesn’t feel scripted and connects with an individual on a mass audience scale. Marketers should actively use analytics and insights from live video consumption to learn more about their audience and deepen engagement with them. -Sara Larsen, Brightcove

7. Social Media As A Trust-Building Platform

While public use of social media continues to grow, trust in social media has never been lower. Brands need to shift from maximizing their reach on social media to nurturing trust. To be considered an influencer, you’ll want to have more intimate, transparent discussions with your followers. The viral nature of social media will help expose you to a wider audience. -Kara Cowie, SkillPath

8. Consumers As Branded Content Creators

Social media and smartphones have given rise to the era of visual content. In 2019, users will continue to demand highly personalized visual experiences, and traditional brand-centric messaging won’t make the cut. Spend less time creating ineffective content and more time tapping into the free, trusted and authentic user-generated content your customers are creating about your brand every day. -Mallory (Blumer) Walsh, Stackla

9. More Inbound Requests Through Social Channels

The use of social media will not slow down anytime soon. Marketers must be on top of the latest social media tools and platforms so they’re able to quickly analyze trends and respond to customers proactively. Be prepared to see a larger volume of inbound customer requests via social channels. Monitor these channels proactively to respond quickly and keep customers satisfied. -Alex Goryachev, Cisco

10. Brands Using Groups

I think people will spend less time posting publicly online and more time in group chats. In 2019 brands will seek to be a part of the conversation by creating and growing groups built adjacent to their brand. It will be a place where brands can share inside jokes and stories and connect with smaller, dedicated groups of loyal people rather than trying to reach everyone. -JD Prater, Quora

11. Long-Form Content Marketing

The biggest misunderstanding about consumers is that they only engage with short, concise content. The truth is they will engage with what is interesting, no matter how long it is. Scientific evidence is proving that long-form content drives conversion and search engine optimization when done right. More brands and influencers will get into it as a way to tell their impactful stories. -Edward Bourelly, Omni-Culture Marketing, Inc.

12. Voice Search On Social Media

Voice search is already an emerging trend in the tech and internet spaces, but it has yet to make an entrance in the social media world. Voice search will be an integral part of a hands-free experience in tech, and that includes social media. Content marketers should be prepared to create content that can be read, watched and listened to. As it is, most marketers stop short of recorded content. -Jeff Grover, Best Company

13. More Authentic Influencer Marketing

Marketers became enamored with influencers in 2018. Many didn’t understand the importance of partnering with influencers who truly love the brands they’re endorsing. They simply hired people whose followers fit their target demographics. Social consumers are savvy and can sniff out inauthenticity instantly. In 2019, brands that win in influencer marketing will take a more authentic approach. -Ahmad Daher, Denali Advanced Integration

14. More Behind-The-Scenes ‘Reality’

Reality, reality, reality—that’s what we’re all craving. Businesses that embrace social media and are comfortable letting the audience behind the curtain have a tremendous opportunity to significantly increase their brand reach. Most businesses approach social media as another outlet to disseminate an advertisement; however, as consumers, we’re immune to it. -Corey Keating, Equinox Funds

Guest Authored By Forbes Communications Council. Forbes Agency Council is an invitation-only organization for executives in successful public relations, media strategy, creative and advertising agencies. Find out if you qualify. Follow Forbes Agency Council on Twitter.

"Get ready to have your best year on social media yet. Following these tips, not only will you get more likes and follows than ever before, but you'll gain more loyal customers too.." -SyedBalkhi

  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
Follow Me Yonder..                     Instagram

Wednesday, January 30, 2019

Maximize YOUR Social Media Conversions?

Eight tips to maximize social media conversions..

According to Statista, there were roughly 2.7 billion social media users all around the world in 2017 and in each succeeding year this figure is expected to rise for about 7%. That's why every social media marketer should consider their growing audience as an excellent opportunity for their marketing campaigns.

However, amidst the sea of opportunities, social media can be complicated and nothing is ever static. Things quickly come and go and interests can shift from one object to the next.

Why Is A Social Media Strategy Important?

Developing a social media strategy is like creating a roadmap that guides you in all your planning and activities in various social media platforms. It lets you stay on track with your original intentions.

According to a Wells Fargo/Gallup Small Business Index survey, approximately 56% of business owners don't have a social media strategy. But marketers who set goals and milestones are 466% more likely to experience success.

Three essential traits define the most successful brands on social media:

--They know their audience well.
--They know how to thrive on competition.
--The reach prospects in various social media platforms.

Moving forward, we've come up with different strategies to grow in your niche and increase your conversion rate through social media marketing.

Schedule Your Social Interaction Right

One of the most significant benefits of social media is that you can have many followers from all over the world.

But with that, it's not always easy. Trying to interact with people is a challenge especially if you live in different time zones.

That's why you need to schedule your interactions with your social media followers during peak times of the day ‒ these are usually the hours that most of your audience is online.

So be consistent. Regularly interact with your audience whether through automated tools or in person. Over time, this can help build your brand loyalty and boost your conversions.

Create Attractive Yet Informative Content

Ideally, you need to create and develop a type of social media content that is useful to your audience, something that offers a solution and is considered valuable to them.

While trends and all sorts of gimmicks may generate a certain degree of buzz and curiosity for some time, it isn't sustainable.

The bottom line is that people will always want solutions.</p><p>They want to experience relief from their particular pain points; they want answers from a particularly complicated question that helps them achieve a goal or overcome a hurdle.

Your post doesn't have to be long and drawn out to be considered informative, either. Short and sweet is the key.

But some businesses tend to struggle with this because they struggle to find their expertise in a particular field. That's why it's crucial to become an expert and know what you are talking about. That way, it's easier for you to find legitimate solutions in your niche.

Related Article: YOUR Video Content Is King?

Reshare Your Content

If you come up with a material that's worth sharing, then schedule it for future shares.

To ensure maximum efficiency, the type of content that you need to share should be compelling and unique to your audience. For example, if you come up with a product video that's worth sharing again in the future then why not consider taking on a different question, snippet, or quote from the same material?

Again, the type of content that you create all points to the same source. You're just reshaping the material that's already existing and turning it into something unique.

Whenever you're sharing a piece of content for the second or third time, try to tweak your message. Ask your readers a question or get a quote from the post. That way, you don't come off as if you're spamming.

Optimize Your Posts For Each Social Channel

You have to be aware that each social media platform handles various texts and images quite differently.

Therefore, you need to know the various strengths and weaknesses of a particular social media network, so that you can learn from it by adding variety into your content.

For instance, Facebook posts that have pictures generate 53% more likes than the average post. Meanwhile, posts that have images in LinkedIn get 98% more comments.

There's no denying it ‒ people respond well to visuals. So try to produce almost every single piece of sharable content with high-quality images.

Don't Forget Social Sharing

Social sharing is a vital aspect if you want to create a robust online community. It builds traffic on your site and helps you achieve your marketing performance goals.

Here are the additional benefits of social sharing:

--Builds your brand as an industry expert by providing users with useful content, resources, news, and ideas.
--Enhances your social visibility within the community, helping you get into the radar of prospects, users, and potential partners.
--Excellent, sharable content generates the best conversations.
--Makes it easier to find your target audience.
--Builds great customers relationships and loyalty.

Use Social Media To Build Trust

If you want to attract a large following and boost your conversions, you need to build trust for your brand. The highest conversion killers are a lack of trust and credibility.

The good news is, social media can be a powerful trust device, assuring potential customers that it's okay to buy from you. Prospects perceive a brand that has a high social media engagement as a measure of integrity and authority.

Maintaining an active social media presence will always be a crowd puller that shows your followers interested in your brand, attracting new and old buyers alike.

Allow Social Logins

More and more businesses let people sign up in their social accounts, making accounts more manageable and paving future visits to a site.

Because social media channels is a demonstration of new social interaction, you need to facilitate this kind of communication in many ways as possible.

Utilize Data Analytics

Maintaining an active social media presence isn't enough as it won't generate ROI for you. If you want to improve your conversions on social media, you have to know first what's working and what is falling short in your expectations. That's why you need to track your performance for social media content, shares and likes using data analytics.

Utilizing tools like Google Analytics helps you monitor real-time results on your social media campaign. It removes the unnecessary guesswork from data analysis and gives you results that are real and relevant.

When you regularly analyze and monitor data, you'll know which posts are working from the ones that don't. You can make necessary changes, helping you find the right kind of audience, the right message to send out and the right time of the day to post. As a result, you're creating better conversions.

Guest Authored By Suzy Viola. Suzy is a social media marketing specialist and a photographer. She loves sharing her knowledge and interest to everyone that led her to become a freelance writer. The topics that she writes about are social media strategies and eCommerce marketing that helps a business grow. Follow Suzy on Twitter.

"Maintaining an active and robust social media presence is a fantastic way to improve your conversions over time. Note, however, that getting the results you want does take time, so you need to be patient and develop a more systematic approach.

Aside from that, you need to continuously analyze your data and improve your social media efforts to stay on top of your game.." -SuzyViola

  • Post Crafted By:
    Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, CO. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
Follow Me Yonder..                     Instagram