Tuesday, September 18, 2018

Protect YOUR Brand Against Pirates?


5 Steps for protecting your brand against social media piracy..

Social media has a problem with piracy. A rudimentary search on Facebook turns up films, TV shows and sports events that should be pay-per-view or subscription based.



A reported one billion (yes, you read that right) people have watched Game of Thrones season 7 via illegal downloads or streams (only 31 million watched it legally).

Tens of millions of people regularly watch big fights and matches illegally, costing not just the networks but the sponsors, players and contenders.

Facebook is an easy thing to blame. Like other networks, it’s cracking down on piracy, but quite reasonably, it doesn’t want to take legal responsibility for seeking out illegal streaming pages. Instead it appears to rely mostly on people reporting them. Facebook makes it easy to link to pirate sites.



But Facebook’s Just The Tip Of The Piracy Iceberg

People are moving more toward private groups on social media. They’re posting less, viewing more and sharing on message apps or closed groups rather than on their public pages. Whether or not Facebook (or other social networks) want to take responsibility for pirated content, at least if something’s shared on a public page, you stand a fighting chance of finding it. Not so if it’s being shared on closed, private groups, like Facebook, WhatsApp or Telegram. That’s a real problem if you own content that you want to control.

If you own or create content, you probably want to do one of two things: spread it far and wide or monetize it. Either way, you’ll want to know where it ends up, legally or illegally.

It’s a massive task, but there are things you can do to monitor where your content is being shared, at least in public areas. And you may be able to join private groups, too, if you’re prepared to put in the work.



Search Iterations Of Keywords

If your content is good, it’ll be shared illegally. Agree from the start what’s acceptable and where you draw the line.

Think about how your content is likely to be listed, including generating typos to find it. CNBC reported finding an NFL game listed under “NFL Unoficcial (sic) LIVE,” for example.

Typically, using keywords that are closely related to the content will throw up results; however, in many cases, sharing is transient especially when it comes to live streaming. Natural typos will occur, so drawing up a secondary list of common misspellings of your identified keywords will generate far more results.



Play The Sleuth

Be prepared to follow multiple links as streaming sites will often jump from link to link as they’re reported and taken down by the big networks.

A common method is to show the first few minutes of a piece of content then encourage the viewer to follow a link to another hosted full version. This will often lead you to the source and a more fruitful investigation.

Additionally, if a link is taken down, set a reminder to check again later as content will be re-uploaded again.



Track Keywords

It’s harder than it sounds, especially after Google and Microsoft agreed last year to demote pirate sites in their search rankings. But it’s still possible. Use a social listening tool to seek out where people are talking about the content on social media and follow those conversations.

Identify Those Who Share Links

Often these are fan groups, and usually the name of the group will include the name of the film or content to be streamed or downloaded. Expect to do some digging.

Guest Authored By Blaise Grimes-Viort. Blaise is chief services officer at The Social Element. Follow Blaise on Twitter.





"Consistency and a wide net are the most effective approaches. The pool of people doing the initial sharing is small; if you can limit their output, you can control the vast majority of sources and over time reduce unapproved versions of your content.." -BlaiseGrimesViort


    • Post Crafted By:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Salt Lake City, UT. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
    Follow Me Yonder..                     Instagram

    Monday, September 17, 2018

    Conna Walker E-Commerce And Social Media?


    Conna Walker knows the game of e-commerce and social media..

    What do Beyonce, Gigi Hadid and Jennifer Lopez have in common? They’ve all been seen wearing House of CB. & The ultra-feminine brand created by Conna Walker continues to cut through the e-commerce industry with so many vying for online visibility.



    Walker has learned a lot since launching the brand at age 17 and selling items on eBay. With no business plan, she focused on mastering social media to stand out.

    “Everybody is competing to have the best product. People want to see something different all the time.

    You need more than just a good product. You need a good brand story,” Walker said. In 2014, Walker did a major rebranding which included changing the name of her company from Celeb Boutique.

    She also wanted to incorporate pieces that she created which would later be the task of in-house designers.



    The brand that is known for being ultra-feminine and perfect for women with curves, House of CB continues to thrive off of their social media success. HOUSE OF CB



    With more people shopping online, Walker has used social media to influence her customers and to stay top of mind. “We have a direct connection to our customers, because of social media,” she said.

    This is priceless. Having this immediate and direct feedback, whether it is a happy comment on Instagram or pure silence, Walker knows which direction to take. “We will post one good image, and it will cause a whole lot of sells. The imagining has to be really strong, and it has to resonate for them to purchase. The same as when a celebrity tags you,” she explained.

    “Social media is a double-edged sword. The same way I started without any training, the next person will as well, and that obviously brings about competition,” she said. It doesn’t stop at keeping up with social media posts. Walker has increased production of her clothing line, dropping 6-10 new items every week.



    Walker introduced feminine and edgy pieces into the collection. House of CB

    Walker has several physical locations for House of CB, including a partnership with over 50 TopShop stores. “I don’t think it’s that people don’t shop in person,” Walker said.

    “We came from online, so I had to build trust in a different way. When you have a physical presence, they definitely trust you more,” she added. She believes customers like to see and touch the product, and it works much like an omnichannel where it crisscrosses between the two.

    Guest Authored By Joresa Blount. Joresa is an author, Head of Content for Creator|Founder, and creator of Brown Girls Innovate too which provides tools and connections for women in tech. Follow Joresa on Twitter.





    "Today, you can find a House of CB in cities across the U.S., Australia and the U.K. She plans to open a new flagship store in London, which promises to be three times the size. Walker plans to do the same in Los Angeles and Dubai. Along with new spaces, Walker plans to introduce a skin and cosmetic line next year.." -JoressaBlount


      • Post Crafted By:
        Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Salt Lake City, UT. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
      Follow Me Yonder..                     Instagram

      Sunday, September 16, 2018

      YOUR Social Media Leadership Presence?


      5 Ways leaders can create a productive presence on social media..

      Far too many business leaders have the mistaken idea that social media isn’t worth their time. In fact, roughly 60 percent of Fortune 500 CEOs have no personal accounts on any of six major social networks. And no presence means no engagement, which is a huge missed opportunity for leaders and their businesses.



      Social media isn’t just a time suck. With the right strategy, it’s a valuable tool that can build brands and cultivate credibility. And if you’re using content marketing in any way, social media is a must.

      Leaders who are active on social media can broaden the reach of their company’s message and play a critical role in content distribution. A social media presence is also a two-way street, and it can help you keep a finger on the pulse of your industry while connecting with brand advocates and critics alike and humanizing your brand.

      A productive social media account isn’t an accident — it takes a little bit of intuition and a lot of intention to use social media to its full potential. Take advantage of free social media tools and start with these five steps, and you’ll be well on your way.



      1. Stick To A Schedule

      One of the biggest reasons business leaders avoid social media is the difficulty in pinpointing a starting place. While there are tons of platforms out there, chances are that only a few make sense for your brand. For instance, if you’re a leader of a B2B company, then you might prioritize looking into LinkedIn over Instagram.

      Once you’ve decided on the right platform (or two), work with your marketing team to create a posting schedule and stick to it. Start with a goal that’s easy to accomplish, such as one or two posts each week.

      A tool like Buffer or Hootsuite can help you plan out your posts in advance to ensure you don’t forget to post when you inevitably get busy in the future.



      2. Cultivate A Conversation

      So many people view social as just another channel for pushing out their message, but I’d challenge you to change your mindset. Much of social media’s potential comes from the ability to start a conversation with followers, including brand advocates and even critics.

      Instead of looking at it as some sort of online billboard, look at social media as a tool for building meaningful relationships.

      If you’ve ever met another human being, you’ll know that forming a connection requires listening to people and responding authentically to their questions and comments. With social media, you can do this on an incredible scale.



      3. Create Your Own Content

      If you’re somewhat new to social media, then you’re probably more comfortable sharing other people’s content than creating and sharing your own. It’s an easy trap to fall into. It can be difficult to put yourself out there, but tapping into your voice and creating your own content to share can help you garner more engagement and make your efforts more valuable.

      Try to publish original content at least once a month, and you’ll find you get better at recognizing a good post. Maybe a conversation with an employee or prospect will trigger an idea for a piece of content. Maybe during an evening in with family, your kid will say something that makes you feel proud and inspires an idea for a more personal post. Good content will begin to come more naturally over time, and creating and posting that content might even become something you look forward to.



      4. Learn To Love LinkedIn

      As a business leader, you’re probably already on LinkedIn, so it should be pretty easy to start maximizing it. Publish your own original writing on its publishing platform and share content you find interesting or informative. You can also participate in groups and conversations with experts and influencers in other fields and learn skills that are highly relevant when it comes to building your business.

      LinkedIn features powerful tools such as the Sales Navigator and LinkedIn for Small Business, but I’d encourage you to learn to walk before you run. Start by getting used to connecting with potential contacts and maintaining an active presence in the community. Only then should you start utilizing paid tools.



      5. Optimize And Adjust

      Social media is an excellent way to build your brand and your business, but like any marketing effort, you need to pursue specific goals so you can define metrics that indicate success. Fortunately, digital marketing can offer transparent measurements of ROI.

      Dive into the data and determine what behaviors are the most valuable to you. If you’re looking to generate awareness about your brand, you might be after social shares. Likes and clicks are sometimes labeled as vanity metrics, but they can help you measure engagement, and you can actually determine what those clicks are worth if your analytics are set up properly.

      Guest Authored By John Hall. John is the CEO of Influence & Co., a keynote speaker, and the author of "Top of Mind." You can book John to speak here. Follow John on Twitter.





      "Compared to the countless calls and meetings that can clutter your calendar and consume your attention, social media might not seem like a priority. But the truth is, you as a leader need to play a role in your social media presence — for the sake of your brand and your business. Hopefully, these five steps give you a place to start.." -JohnHall


        • Post Crafted By:
          Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Salt Lake City, UT. where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
        Follow Me Yonder..                     Instagram