Thursday, March 30, 2017

Is Social Media YOUR Best Option?


When I first read Isabella Villacampa's tweet about a presentation for this year's annual NASPA Annual Conference, I shook my head. I was reminded of a blog post that I wrote 11 years ago when I expressed frustration that technology in student affairs was always referred to as "an emerging discussion."




Upon further reflection, I realized that Villacampa's tweet represented the ever-present need for an ongoing discussion about social media use within the student affairs profession..

Related Article: The Social Media Food Translator?



While social media has been used for strategic communications, community building, marketing, and engagement by multitudes of student affairs practitioners, there still exist wide swaths of practitioners (and graduate programs) where digital engagement is still seen as just an option.

Hence the importance of the particular framing of social media for that particular conference presentation. Notice the inclusion of Snapchat as part of the conversation. That's important as it speaks to a particular digital channel that seems to cause quite a bit of consternation for certain higher education professionals.

Related Article: YOUR Social Media Conference Power?

It's a good thing that social media presentations happen at national conferences. Social media apps, sites, and channels continue to evolve seemingly on a daily basis. It's always a moving target. However, each presentation attended, app downloaded, and experiment taken leads to a deeper level of digital fluency. Learning is oftentimes a scaffolded experience. Learning bit by bit, level by level.



One of the advanced outcomes within the NASPA/ACPA professional competency on technology is about digital communications:
"Provide leadership for the seamless integration of social media and other digital communications with broader educational, customer service, marketing, and community engagement efforts that communicate and develop dialogue and community around shared common institutional values."
Related Article: 2017 Social Media Marketing Tech?

The only way the profession will become more advanced in this area is by way of intentional learning and practice. Kudos to Villacampa for continuing the necessary push to keep things progressing with not just technology competency for student affairs, but to also advance digital engagement fluency as a necessity within the field.

Guest Authored By Eric Stoller. Eric is a higher education thought-leader, consultant, writer, and speaker. He frequently gives keynotes on how educators can use social media strategically and is a proponent for teaching students about digital identity development. With a background in student affairs, academic advising, wellness, technology, and communications, Eric focuses his energies on educating clients and captivating audiences. As the Student Affairs and Technology blogger for Inside Higher Ed, he generates conversations, answers questions, and provides insight about a variety of "tech topics."  He has given presentations on social media and technology at multiple Student Affairs events (AACRAO, ACPA, ACUI, ACUHO-I, NACADA, NACAS, NACCU, NACS, and NASPA) and is a former regional chair of the NASPA Technology Knowledge Community. Living in London and working globally, he knows too many acronyms, drinks a lot of coffee, enjoys running, and spends a lot of time writing, speaking, and thinking about social media, education, and technology. Follow Eric on Twitter.





"It's a good thing that social media presentations happen at national conferences. Social media apps, sites, and channels continue to evolve seemingly on a daily basis.

It's always a moving target.

However, each presentation attended, app downloaded, and experiment taken leads to a deeper level of digital fluency. Learning is oftentimes a scaffolded experience.

Learning bit by bit, level by level.."


    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
    Follow Me Yonder..                     Instagram