Wednesday, May 17, 2017

Social Media Tools To Help YOU Thrive?


In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience..


Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants to become an industry leader while engaging with its potential and current customers in new ways.


However, social media can be overwhelming if you don’t have the proper knowledge or tools. Whether it’s to create or repurpose content, to find the best way to engage with your online community or to create a comprehensive posting schedule, having the right social media management tools is crucial to your success.

Here are 15 of the best social media management tools currently available and how they can help you make the most of your social presence, as recommended by leading members of Forbes Agency Council.

1. HootSuite

Whether you are a user handling multiple accounts, or an HootSuite makes it easy. It’s easy to add accounts, easy to schedule posts across all major platforms and easy to add account managers. In addition, the company also has a robust training platform that teaches not just the tools, but how to think about social marketing as a whole. As a package, the best out there for the price. - David Kle, Web Design and Company


2. Hubspot

While there are a lot of tools out there that let you monitor and publish to social accounts, we recommend platforms such as Hubspot where you can not only monitor and publish but also get closed-loop reporting data. That means you're not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales. - Ryan Short, MODassic Marketing

3. MeetEdgar

There are countless tools that post for you and schedule posts but what about a system that re-shares evergreen posts? MeetEdgar is the one thing I would recommend because it has the biggest impact on traffic by automatically re-sharing your evergreen content. - Christina Baldassarre, Zebra Advertisement

4. TweetDeck

TweetDeck has been around a long time now, and there's a reason for that: It's one of the best and best-priced (what can beat free?) ways out there to be a part of the Twittersphere. The multi-columned layout makes it easy to follow several conversations at once, and scheduling content is a snap. Twitter moves so fast, but TweetDeck makes it doable and even enjoyable. - Starr Million Baker, INK

Related Article: Monetize YOUR Social Media?


5. IFTTT

IFTTT, or “If This Then That,” is a great automation tool that can help you save a lot of time on trying to manage social media platforms, apps and websites. The tool can link these services together based on a trigger and an action. Based on the trigger you create, it will start an action. For example, if you publish a blog (the trigger), then IFTTT will automate and create a tweet (the action). - Solomon Thimothy, - OneIMS

6. Buffer

I’m a fan of Buffer. It lets you schedule and manage social media posts across all of the most widely used channels, and you can individually customize each post for all of the different platforms it gets posted to. Buffer also shares your content at the best possible times throughout the day and tracks links so that you can see what content gets the most traction. - Chi Zhao, Hokku PR

7. Sprout Social

Our digital team utilizes Sprout Social for its social media management, which allows the team members to monitor clients’ social media mentions, engage with brand advocates, schedule content in advance, and utilize reporting tools to inform future strategies. As our hotel clients’ guests view social media as a virtual concierge, we find it essential to have a tool to streamline real-time communication. - Jennifer Hawkins, HAWKINS International Public Relations Inc.



8. Google Analytics

Google Analytics is the one tool that manages our social media. Why? Because the data we gather from analytics focuses our efforts on the social media platforms that are driving traffic and conversions. Did we receive a ton of traffic from Reddit in the last month that converted to subscribers? Did we have a negative ROI on our Facebook ad spend? Google Analytics provides these answers and more. - Brett Farmiloe, Markitors

Creating a content calendar doesn't require complex software; you can create one in Google Docs or Microsoft Word. Planning out your content a month at a time offers you a distinct advantage: You can plan for holidays, scheduled product releases, newsletter blasts and more. Having a content calendar is a key aspect of developing a cohesive social media marketing strategy. - Kelly Samuel, Qode Media

10. Raven

Individual reports and scheduling posts for individual channels are always helpful, but that is not always a sufficient representation of your online image. I like Raven because it provides reports gathering information from pay-per-click (PPC), search engine optimization (SEO), and social media channels. It also allows you to access data and schedule posts on a wide variety of digital media channels. - Ahmad Kareh, Twistlab Marketing



11. SocialFlow

SocialFlow's algorithms analyze user behavior and then optimize each post based on real-time data, in order to predict the best times for publishing content to capture peak attention from target audiences. They release posts when timing, relevance and audience are optimized, and also offer a full suite of services that aim to expand audience engagement and increase revenue per customer. - Ryan Pezzotti, Knowzo.com

12. Iconosquare

If Instagram is a big part of your business, you absolutely need to be using Iconosquare. Its in-depth analytics are the best out there, and they keep rolling out new features, such as monitoring the content of multiple accounts in one place, scheduling posts, etc. Be Inspired PR - Leila Lewis, Be Inspired PR

13. Sprinklr

Social tools are not all created equal. Some are quite expensive. The tools trying to cover everything mainly focus on organic vs. paid, so it is nearly impossible to have just one tool for organic and paid social. If you want an all-in-one service, Sprinklr seems to be the best management tool for all of your social channels. It helps you with posting, approval of content, and metrics reporting. - Gina Michnowicz, Union+Webster

Related Article: 2017 Social Marketing Tech?


14. KnowEm

Too often, businesses fail to secure all of the relevant social media profiles prior to kicking off a formal social media strategy. That's why I highly recommend KnowEm. KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. By securing your social media identities you will maximize brand equity. - Kristopher Jones, LSEO.com

15. Humans

Perhaps the hardest part of social media marketing is staying relevant. Even large brands find it difficult to connect with their fan base effectively at all times. One brand that is doing it extremely well right now is Wendy’s -- by having a dedicated social media manager, the company is able to be very fluid, responsive and engaging. Simply using a tool to schedule posts will not get you results. - Arya Bina, Kobe Digital

Guest Authored By Forbes Agency Counsel. Forbes Agency Counsel is an invite-only organization for executives in successful PR, media strategy, creative and advertising agencies. Part of the @ForbesCouncils community network. Follow Forbes Agency Counsil on Twitter.





Properly implemented, social media marketing tools can produce gains in sales, number of customers and lifetime value of customers.

It’s not easy; it takes effort and commitment.

In time, local followers will grow and positive results will accumulate.

One last tip: Promote your social media accounts to your existing customers on cash register receipts, for instance, and in mailings..


    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at GetMoreHere.com & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
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