Sunday, November 19, 2017

YOUR Social Media Hope And Inspiration?

Remember when social media was fun, uplifting & even inspiring?

These days, the constant stream of bad news on our feeds, not to mention the added threat of fake news, can make going on social media downright depressing at times.

But the "good" is still out there. It's just that using social media now, more than ever, requires having a game plan of sorts. These tips are by no means rocket science, but -- as someone who lives and breathes social media -- they've helped me derive more value, and hope, from my feeds.

In All Things, Moderation

There's something undeniably pleasurable, even addictive, about Facebook, Twitter, Snapchat and other networks -- from the little hit of dopamine you get from liking a post to the thrill of connecting with a friend halfway around the world.

But too much simply isn't a good thing. In fact, some studies suggest that this constant atmosphere of distraction is actually lowering IQ's and contributing to "continuous partial attention."

That's why the first step to getting more out of social media is using it less. One fix is to schedule dedicated "social media times" in your daily agenda, just as you would for meetings. Or turn push notifications off so you're not constantly interrupted. Apps like Forest, Freedom and Self Control even let you block your own access to certain sites for pre-determined periods of time. The goal is to treat social media less as a snack-food binge --all empty calories -- and more as a deliberate gateway to richer, more nourishing content.

Be A Savvy Media Consumer

Back in the newspaper days, the old mantra was, "If it bleeds, it leads" -- editors knew that violence attracted eyeballs and played it up accordingly. These days, social media sites are laden with "triggers" -- provocative cues that beg for a response --from posts that deliberately incite negative emotions to the gratuitous use of the color red, which humans are programmed to treat as an alarm signal.

Awareness here is half the battle. Scan your news stream with your own internal radar up. Am I being baited into clicking on something here? Is this update preying on my need for distraction or a quick, thoughtless pick me up? We know not to take all those tabloids at the supermarket checkout line at face value. It's time to apply this same healthy skepticism to social media. If it looks too good (or too bad) to be true, it probably is. Don't fall for it. Don't click.

Reboot Your Follower List

What shows up on your social media feed isn't random, of course. It's dictated, in large part, by what the people you follow are posting, clicking and commenting on. So ... drumroll, please ... if you want to see more positive, helpful and insightful news on social media, follow more people who are positive, helpful and insightful.

The problem is we're not always so judicious when it comes to making connections. It's easy to end up with a feed dominated by a few loudmouths you barely know with a knack for stirring up controversy.

That's why I recently embarked on an experiment on Twitter. I unfollowed everyone and am slowly rebuilding my follower list from scratch, with the goal of populating my home stream with updates that are actually valuable.

Skew Local

Something to ponder: if we lived in the age of Jack the Ripper, we might not have known --or, more to the point, worried about -- Jack the Ripper. Much of North America was blissfully ignorant at the time. Of course, we now live in an era when news -- and calamity -- from every corner of the globe is updated on our social feeds in real time.

It's important to be a global citizen, but there's something to be said about sometimes focusing on problems we can solve, events we can attend and people we can actually impact, rather than always worrying about what's going on a world away. Find and follow local groups -- charities, bands, sports clubs -- on Facebook. Seek out local politicians, journalists and businesses on Twitter.

I've found that the more local your social media connections are, the more rewarding the experience is.

Demand Algorithm Ethics

Most social media algorithms are optimized with one metric in mind: engagement.

You're dished up whatever content is deemed most clickable and most comment-able, with little regard for its veracity, news value or other factors. For the networks themselves, I can understand the appeal and economics of that approach.

But we've already glimpsed where this path of least resistance leads, from offensive ads to political manipulation in the U.S. presidential election. The algorithms that serve up our content need to, at the least, take credibility into account.

Better still, they need an ethical coefficient -- a weighting for civic value, basic decency and social good.

Would this be contentious? Maybe. Easy to implement? Maybe not.

But considering the reach and power of the medium, I think we deserve better. In the meantime, one easy step to change the look of your Facebook stream is simply to switch the News Feed settings from "Top Stories" to "Most Recent" -- this ignores the popularity factor and serves you up content in strictly chronological order.

Guest Authored By Ryan Holmes. Ryan is the founder and CEO of Hootsuite, the world’s most widely used social relationship platform, with 15 million-plus users, including more than 800 of the Fortune 1000 companies. A serial entrepreneur, he started my first business in high school, ultimately opening a string of ventures—from a pizza restaurant to a digital media agency—before starting Hootsuite. Today, he loves building vibrant companies with strong cultures, as well as sharing what he's learned on the frontlines with other entrepreneurs and business leaders. Ryan's the author of the Amazon-best-selling guide to social media for leaders, The $4 Billion Tweet, and he's also a global influencer on LinkedIn, Facebook and other social networks. Follow Ryan on Twitter.

I don't mean to get preachy here. I love social media.

It's powered revolutions around the globe, brought people closer together and made it possible for all kinds of entrepreneurs (like me) to find success.

So take these tips with a grain of salt -- I hope there's an idea or two that resonates with you. And if you're still looking for the "good" on social media, there's always Tank's Good News." -Ryan Holmes

    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, Colorado. I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
    Follow Me Yonder..                     Instagram

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