Wednesday, February 7, 2018

7 Organic Social Media Prospecting Tips?

7 ways to organically use social media for prospecting..

Social media has become one of the most important sales and marketing tools for today's companies.

You can draw in and convert a lot of new leads with timely, relevant social posts.

But your approach to creating and sharing content matters: If your posts feel overly sales-oriented and not organic or authentic, you won't get very far with potential customers.

1. Be Approachable

Social media is all about conversations. Not every company can pull off a sassy Twitter account like Wendy's or Moon Pie, but finding a way to be more casual than you would be in other channels will invite others to engage. Consistently start and maintain open conversations around relevant topics for your customer profiles; when prospects find your account, they will feel comfortable interacting. -Jonathan Yagel, Spire Labs

2. Engage With Trending Topics

Always check for trending hashtags, such as #MotivationMonday and #FridayFeeling, and incorporate them into your social messaging. Incorporating these popular hashtags can help expose your message to audiences you might not have been able to reach otherwise. Use social media to create a fun personality for your brand. If you do so successfully, it can help bring in new prospects. -Christian Valiulis, Automatic Payroll Systems

3. Bring Your Products To Life

Rather than proactively targeting prospects and advertising your services on social media, consider posting content that brings the prospects to you. Write blog posts, record videos or share case studies across social media platforms to bring your offering to life. This is a more organic and less sales-oriented way of reaching a broad audience. Remember to use keywords and hashtags for even greater impact. -Rakhi Voria, Microsoft

4. Show Interest In The Content They Post

While the social content your organization (and you personally) put out is important, the target customer is always more so. We utilize prospects' social media posts/shares during the sales process as an excuse to engage with them. For instance, if a prospect is a bit cold we can share one of our colleague's thoughts on a recent post to show engagement and interest. -Jared Shaner, Trellis

5. Stay Consistent And Always Drive Value

The basic problem solved by social media is one of access and voice. Without social media, one does not have access to their prospects nearly as often, nor do their prospects have access to them the same way.

So embrace an authentic voice, remain present and consistent and drive value in your posts. Remember that good things take time, and so do the results of social media activity! -Andrew J. Herkert, M.A., TruScribe

6. Respond To People

Engagement and responsiveness are crucial. People want to be heard, but more importantly, they want to know they have been heard. A simple response engages and fosters good relationships. -Wayne Elsey, Elsey Enterprises

7. Prioritize Authenticity

Savvy customers can see past "snake oil salesmen" and are similarly adept at assessing the authenticity of a company's social media presence.

Make sure that whichever social media platforms you work to optimize are grounded on a foundation of sincerity and honesty, as the alternative approach will ultimately turn off your target audience. -Adam Mendler, Beverly Hills Chairs

Guest Authored By Forbes Business Development Council. Forbes Business Council is an invitation-only organization for senior-level sales and business development executives. Follow Forbes Business Development Council on Twitter.

"The power of advertising for your business cannot be underestimated. But remember, you don’t need to break the bank to get there.

Stick to these simple tips to be resourceful with your message and spread the word about your unique value.." -Anuja Khemka

    • Authored by:
      Fred Hansen Pied Piper of Social Media Marketing at & CEO of Millennium 7 Publishing Co. in Loveland, CO  where I work deep in the trenches of social media strategy, community management and trends.  My interests include; online business educator, social media marketing, new marketing technology, skiing, hunting, fishing and The Rolling Stones..-Not necessarily in that order ;)
    Follow Me Yonder..                     Instagram

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